Launching exclusively in Quebec in response to Quebecers’ leadership in the adoption of hybrid and electric cars, the 2017 Toyota Prius Prime goes on sale June 1 at a price that’s sure to please

MONTREAL, QC – May 16, 2017 – Quebecers drive more than half of all plug-in vehicles in Canada and Toyota will offer them the country’s exclusive first opportunity to own the 2017 Toyota Prius Prime.

2016 Toyota in Canada Recap


2016 Lexus AWD Event | Charlevoix, QC


2016 Lexus LX 570


Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.