Whether it's vehicle specifications, manufacturing processes, environmental concerns, or the future of the automobile, Toyota and Lexus engineers and designers are always finding ways to make things better. Better means more performance, more safety, more fuel efficiency, more sustainability... more value, and more reasons for customers to say, "Toyota offers me an innovative, advanced technology driving experience that's easy to integrate into my life". Here, you'll find examples of the world-leading advancements and technology that help make Toyota and Lexus leaders in innovation.
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Oct 13, 2015 Toyota Unveils Advanced Technologies in the All-New Prius
(TORONTO, ON – October 13, 2015) In its fourth generation, the Toyota Prius is set to take on new markets with groundbreaking environmental performance, a bold new design, and a fun-to-drive spirit. Today, Toyota is proud to unveil the technological advances that enable its hybrid ...
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May 21, 2015 R&D Breakthrough Sets Stage for More Efficient, Durable Fuel Cell Stacks
Toyota City, Japan, May 18, 2015 — A breakthrough in the real-time observation of fuel cell catalyst degradation could lead to a new generation of more efficient and durable fuel cell stacks. Toyota Motor Corporation and Japan Fine Ceramics Center...
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Apr 06, 2015 Toyota Doubles Turbo Offerings in New Engine Lineup
Toyota City, Japan (April 6, 2015) —Toyota is ready to debut its second turbocharged entry in a series of new engines with drastically improved thermal and fuel efficiency. The new 8NR-FTS 1.2-liter direct-injection turbo engine will be available as an option for the partially redesigned Auris, which went on sale in Japan today...
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Mar 27, 2015 Robot Astronaut Kirobo Awarded Two Guinness World Records™ Titles
TOKYO, JAPAN, (March 27, 2015) – Two Guinness World Records titles have been awarded to Kirobo, the robot astronaut developed as part of a joint research project between Dentsu Inc., the University of Tokyo’s Research Center for Advanced Science and...
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Mar 26, 2015 Making Ever-Better Cars: A Progress Report
"Sudden and drastic changes in the business environment mean that conventional ways of thinking and doing business can no longer help us grow sustainably. We are at a crossroads where we must now build a new business model." - Toyota President Akio...
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Feb 25, 2015 Toyota to Increase 'Mirai' Production
Toyota City, Japan (January 22, 2015) — Toyota Motor Corporation today announced that it will increase production of the "Mirai" fuel cell sedan, which launched in Japan on December 15, 2014. The new plan calls for production to increase from the 2015...
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Jan 29, 2015 Toyota to Trial New SiC Power Semiconductor Technology
Toyota City, Japan (January 29, 2015) – Using a Camry Hybrid prototype and a fuel cell bus, Toyota Motor Corporation will bring a brand new technology to the streets of Japan for testing this year. The tests will evaluate the performance of silicon...
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Jan 14, 2015 Toyota Booth Features New Look, New Vehicles, And New Excitement At Montreal International Auto Show
Scion booth “powering passion” with pop-up barber shop, great music, and new race car MONTREAL, QC., (January 14, 2015) – Visitors to the Toyota and Scion booths at the 2015 Montreal International Auto Show can expect plenty of adrenaline-rushing...
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Jan 05, 2015 TOYOTA OPENS THE DOOR AND INVITES THE INDUSTRY TO THE HYDROGEN FUTURE
More than 5,600 fuel cell and related patents available for royalty free use Patents include industry leading fuel cell technology used in new Toyota Mirai LAS VEGAS, (Jan. 5, 2015) – Toyota is opening the door to the hydrogen future, making...
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Nov 17, 2014 The Toyota Mirai Brings the Future to Your Driveway
Fuel Cell Electric Sedan Marks Turning Point for Zero-Emission Vehicles Range and Refuel Time Compete with Traditional Internal Combustion Engines TORONTO, ON., (Nov. 17, 2014) – For the second time in a generation, Toyota has re-imagined the future ...
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