Vehicle safety is a commitment Toyota and Lexus make to every vehicle, and it’s why more than 24% of Toyota and Lexus vehicles are named as 2009 Top Safety Picks by the Insurance Institute for Highway Safety (IIHS). To achieve leadership in safety, Toyota and Lexus focus on three priority areas. First, safety targets are voluntarily set to exceed regulatory requirements so that our vehicles are equipped with the latest available safety technology.

Second, Toyota invests heavily in R&D efforts to maximize vehicle safety for all occupants and to continue to create leading safety technology, including recently announced world’s first rear curtain shield airbag.

Finally, Toyota and Lexus understand that safety goes beyond just vehicle manufacturing – it also must take into account the way vehicles, people and the environment interact. At Toyota, the advancement of these Intelligent Transportation Systems, wherein vehicles can communicate with one another and with the traffic environment to ease congestion and reduce traffic accidents, is a future vision of safe roadways and a key focus of our research efforts.

All these current active and passive safety features and future transportation system developments make Toyota and Lexus vehicles even safer. For more information on Toyota's safety initiatives, please visit

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  • Oct 24, 2016 First-in-Japan Project Aims to Prevent Smartphone Related Traffic Accidents
  • Oct 19, 2016 Find out why Toyota Safety Sense is advanced safety – for everyone
  • Oct 18, 2016 Suzuki and Toyota to Explore Business Partnership
  • Oct 05, 2016 A van for all seasons – and all reasons: the 2017 Toyota Sienna
  • Sep 29, 2016 Attention Drivers: Automated Vehicle Technology Not Driverless Yet
  • Sep 13, 2016 Toyota Recalls Certain Prius Vehicles
  • Jul 26, 2016 Vote “v” for versatility!
  • Jun 22, 2016 Toyota Adds Child Models to Virtual Crash Dummy Line-up
  • Apr 12, 2016 kartSTART Presented by Toyota grows again to reach more Canadian families
  • Timeline of Toyota Canada Recalls and Consumer Announcements Download
  • Toyota Canada Inc. Awards and Accolades Download
  • Toyota Customer Letter - Floor Mat Advisory Download
  • Star Safety System Overview EN Download
  • Global Quality Monitoring Framework Fact Sheet EN Download
  • Toyota Sienna – Voluntary Recall Download
  • Toyota Highlander Hybrid – Voluntary Safety Campaign Download
  • Toyota Highlander – Voluntary Safety Campaign Download
  • Toyota Tundra – Voluntary Safety Campaign Download
  • Brake Override System Overview - Toyota EN Download


Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.