Jun 28, 2018 Could Canadian Seniors Lead the Semi-Automated Vehicle Revolution?
Ottawa, June 28, 2018 - A new study by the Traffic Injury Research Foundation (TIRF) suggests senior drivers in Canada could play a leadership role in the safe adoption of semi-automated vehicles as Canadian roadways transition from traditional vehicles...
Sep 29, 2016 Attention Drivers: Automated Vehicle Technology Not Driverless Yet
Ottawa, September 29th, 2016 /CNW/ - Startling results of a national public opinion survey about automated vehicles revealed that public misperceptions and over-confidence in these technologies may have unintended consequences for driver behaviour. The May 2016 poll was released today by the Traffic Injury Research Foundation (TIRF) in partnership with the Toyota Canada Foundation (TCF). More than 2,600 Canadian drivers responded to the poll that investigated driver knowledge, attitudes, and practices in relation to much anticipated, semi- and fully-automated vehicles.
Jul 22, 2016 Toyota Canada Foundation Invests in Vancouver’s Future Leaders with $25,000 Donation to Nikkei Place Foundation
VANCOUVER, B.C. July 22, 2016 – The Toyota Canada Foundation is donating $25,000 to Vancouver’s Nikkei Place Foundation to support volunteering and mentorship programs for future leaders.
Jan 21, 2015 Traffic Injury Research Foundation Signs Memorandum Of Understanding With AROSO To Bring Award-Winning Brain On Board To Arab Countries
TORONTO, ON., (January 21, 2015) – It has been two years since the Ottawa-based Traffic Injury Research Foundation (TIRF) and the Toyota Canada Foundation launched “Brain on Board” in Canada – an innovative public education program to help Canadians...
Sep 29, 2014 Rollin’ with Joe
TORONTO, ON., (September 29, 2014) What comes from beans and offers an aroma more addictive than new car smell? Yes, coffee. It’s National Coffee Day, and we want to honor this pleasing beverage by celebrating the king of all coffee cup holders – ...
Jun 26, 2014 Brain on Board among the world’s top 30 campaigns for good causes
TORONTO, ON., (June 26, 2014) – Brain on Board – the innovative educational program focused on driver safety created by the Ottawa-based Traffic Injury Research Foundation (TIRF) and supported by the Toyota Canada Foundation (TCF) – is the lone ...
Sep 14, 2011 Vehicle Safety Education Program by TIRF in collaboration with Toyota Canada Foundation
Traffic Injury Research Foundation to develop comprehensive vehicle safety education program The Traffic Injury Research Foundation (TIRF) is pleased to announce its collaboration with Toyota Canada Foundation to develop a comprehensive vehicle ...
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