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Toyota Canada Inc. Newsroom
For urgent media matters only, please contact Sandy Di Felice, Director of External Affairs, at 416-453-6505
In the spirit of the Toyota philosophy of "continuous improvement", or kaizen, we are pleased to announce an all-new and improved Toyota Canada media website! We have been working hard to bring this site to life and, in doing so, have taken many of your comments and suggestions to heart. We value your feedback, and hope you will see some fresh changes that will make your lives easier. Please note we have removed all password protection from the new site. We will be using the media site to notify you of the latest Toyota Canada news going forward, so please be sure to enable RSS feed or sign up for Email Alerts. If you have any comments or feedback, please be sure to let us know at media@toyota.ca.
Featured Story
Toyota Extends Brake Override Feature to Provide an Additional Measure of Customer Confidence
TORONTO, Ontario, February 22, 2010 – Toyota Canada today announced that it will install a brake override system on an expanded range of customers’ vehicles to provide an additional measure of confidence. This braking system...
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Recent News
March 10, 2010
2010 Toyota Corolla and Scion xB Earn Insurance Institute for Highway Safety 'Top Safety Pick' Award
Both models take top honours for second consecutive year
March 10, 2010 - - The Insurance Institute for Highway Safety (IIHS) in the US has announced that for the second consecutive year the Toyota Corolla compact sedan and Scion xB, coming...
March 09, 2010
Toyota Canada Comment on Toyota Motor Sales Comprehensive Analysis of Gilbert Congressional Testimony
Yesterday, Toyota Motor Sales (TMS) issued a press release focused on their concerns with the validity, methodology and credibility of Dr. Gilbert's demonstration of alleged “unintended acceleration” in a Toyota Avalon. A demonstration which was...
March 09, 2010
Toyota and Lexus take top honours in seven categories in Canadian Black Book’s Fifth Annual Best Retained Value Awards
MARKHAM, ON (March 8, 2010) - Canadian Black Book (CBB) has released their fifth annual Retained Value Awards, and Toyota and Lexus models have taken the top spot in 7 categories, confirming the trusted quality, reliability and exceptionally high...
March 08, 2010
Roll up the Rim for a Chance to Roll Out in One of 40 Made in Canada 2010 Toyota RAV4s
Toyota Canada and Tim Hortons have awarded 130 Toyota vehicles over five years of Roll Up The Rim to Win® Contest partnership
(TORONTO) Ever think of replacing that dingy old cup holder in your car? How about replacing the whole vehicle...