(TORONTO) – Canada is home to some of the most passionate and proud Toyota owners. Today, Toyota Canada launches a brand new Facebook page, plus an enhanced twitter feed and YouTube channel, and invites these customers and enthusiasts to share their passion and stories by joining the conversation. The online conversation kicks off with a new contest to find Toyota’s #1 Fan.
“Canadian Toyota owners are proud of their trusted cars, trucks, minivans and SUVs, and there will certainly be lots of competition to find our #1 Fan. Our Toyota enthusiasts love to share their stories with one another and with Toyota Canada, and these social media outlets will enable us to better connect with our customers,” said Stephen Beatty, Managing Director at Toyota Canada Inc. “As we celebrate the sale of our 4,000,000th vehicle in Canada and a quarter century of manufacturing Canada’s most popular Toyota vehicles at our assembly plant in Cambridge, Ontario, it’s a great time to offer Canadian Toyota fans this new venue for communicating not only with Toyota Canada but also with one another.”
Toyota enthusiasts are encouraged to enter the contest by sharing their stories about why they believe they are Toyota’s #1 fan through photo or video. Finalists will be determined by the number of views of their individual submissions as well as by a panel of judges, and participants are encouraged to use their own social media channels to increase their unique entry views. Finalists will be selected for a final round of voting, after which six finalist videos will be created. One lucky entrant will receive the grand prize, a Toyota of their choice (up to $50,000 value). Two secondary prizes of a Panasonic HD camcorder will be awarded. All submissions and votes are eligible to win weekly prizes of $100 gas cards.
Toyota Canada has created a dedicated social media team to feed information and entertainment into the portal, including:
- Contests, including the “Toyota’s #1 Fan” contest, through which customers can share their stories through words, pictures and video and win prizes, including a new Toyota vehicle;
- Hot off the press vehicle and business intelligence, such as tours of the refreshed Corolla and Matrix, the celebration of Toyota’s 4,000,000th vehicle sale in Canada, Toyota Motor Manufacturing Canada, Inc.’s 25th anniversary, and more;
- Intriguing videos, from ownership stories and favourite Toyota commercials to information to ensure Canadians get the most from their Toyota ownership and driving experience;
- Updates on Toyota partnerships with celebrities such as Steve Nash to business partnerships with Tim Horton’s, Home Hardware, Delta Hotels, and more;
- Access to a dedicated team of Toyota experts to answer questions on Toyota forums.
Follow @ToyotaCanada for the latest Toyota news from the Canadian International Auto Show, and visit the following social media channels for Toyota Canada updates:
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial Equipment. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.
For more details, including a full list of media contacts, digital images and product details please visit media.toyota.ca.