Innovation and Advanced Technology

Whether it's vehicle specifications, manufacturing processes, environmental concerns, or the future of the automobile, Toyota and Lexus engineers and designers are always finding ways to make things better. Better means more performance, more safety, more fuel efficiency, more sustainability... more value, and more reasons for customers to say, "Toyota offers me an innovative, advanced technology driving experience that's easy to integrate into my life". Here, you'll find examples of the world-leading advancements and technology that help make Toyota and Lexus leaders in innovation.

Featured Story

Toyota Develops Engines with Improved Thermal, Fuel Efficiency

Toyota City, Japan (April 10, 2014) ― Toyota Motor Corporation aims to further increase the environmental performance of its vehicles with a series of newly-developed, highly fuel-efficient engines that achieve outstanding thermal efficiency1. The...

Recent News

April 10, 2014

Toyota Develops Engines with Improved Thermal, Fuel Efficiency

Toyota City, Japan (April 10, 2014) ― Toyota Motor Corporation aims to further increase the environmental performance of its vehicles with a series of newly-developed, highly fuel-efficient engines that achieve outstanding thermal efficiency1. The...
Lexus Showcases Amazing Design at Milan Design Week
April 08, 2014

Lexus Showcases Amazing Design at Milan Design Week

MILAN, ITLAY (April 8, 2014) – At this year’s Milan Design Week, Lexus is hosting “Lexus Design Amazing”, an exhibition featuring three new works created by world-renowned designers and a display of winning works from the second Lexus Design Award...
April 04, 2014

Toyota Brings the Cloud to Rice Farming - IT Technology Modernizes One of Japan’s Oldest Traditions

Toyota City, Japan, April 4, 2014 — Toyota Motor Corporation (TMC) will this month begin large scale testing of a new cloud-based agricultural IT management tool (“Housaku Keikaku”) through the Rice Growers Improvement Network* in the Aichi and...
New Era for Toyota Racing with TS040 Hybrid
March 28, 2014

New Era for Toyota Racing with TS040 Hybrid

Paul Ricard, France (March 28, 2014) –  TOYOTA Racing has today revealed the TS040 HYBRID car and revised driver line-up which will take it into the 2014 FIA World Endurance Championship - and into a new era of hybrid...


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