Toyota fuels return of Winnipeg Jets to NHL
Major sponsorship package with hockey team includes Toyota logo on the ice, rink boards and behind the visitors’ bench
(WINNIPEG) – Toyota Canada will be part of hockey history Sunday by sponsoring the Winnipeg Jets’ opening night game against the Montreal Canadiens.
In addition, as part of a comprehensive sponsorship agreement with the Jets, Toyota Canada will also have a major presence throughout the team’s season. The sponsorship includes prominent brand placement on the Jets’ website, as well as the following at MTS Centre:
- A Toyota in-ice logo
- A Toyota camera visible rink board
- A Toyota logo featured on the backdrop behind the visitor’s bench and a club’s media backdrop
- A 30-second promotional spot for Toyota to run on the arena’s scoreclock
”The debut night of the Jets is very special not just for Winnipeg but for all of Canada because NHL hockey – which is loved so passionately in this country – is returning to a major Canadian city where it belongs. Toyota and its western dealers are proud and thrilled to be part of this important moment,” said Stephen Beatty, Managing Director at Toyota Canada Inc.
Beatty added that Toyota will take advantage of the huge exposure the Jets sponsorship provides to promote something else making its debut this fall – the all-new 2012 Camry.
“We’re excited to be bringing together two Canadian passions – great hockey on the ice with the Jets and a great car on the open roads with the all-new 2012 Camry, which has long been a car Canadians trust and respect with design and performance they love. Toyota has extensively updated the vehicle for 2012. This includes new exterior and interior designs, larger wheels, and additional safety, comfort and convenience features – all to deliver even more value for one of Canada’s most popular mid-size sedans.”
For Sunday’s game, which is being televised nationally on CBC-TV, Toyota will have a new 30-second Camry ad airing on commercial breaks. The ad will also run on the big screen at MTS Centre.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.