The all-new 2009 Matrix: sensational performance, all-wheel-drive and XRS editions and distinctive style highlight the perfect Canadian car -

January 28, 2008 (TORONTO) - The all-new 2009 Matrix: sensational performance, all-wheel-drive and XRS editions and distinctive style highlight the perfect Canadian car - Toyota Canada Inc. today introduced the all-new 2009 Toyota Matrix - the Canadian-built sport crossover vehicle featuring new powertrains for sensational performance, all-wheel-drive models to tackle the worst Canadian weather and new styling that's sporty yet distinctive.

"We are very pleased to offer Canadians the all-new Toyota Matrix - a sporty crossover vehicle that delivers enhanced power and performance, better handling, improved safety, more standard features and distinctive style," said Tony Wearing, Managing Director of Toyota Canada Inc. "Add it up, and the new Matrix is the perfect Canadian car. Best of all, it's built here too - in fact, Toyota Motor Manufacturing Canada in Cambridge, Ontario is the only place in the world where the Matrix is made. So, Canadians can be confident that whether it's all-wheel-drive, robust windshield wipers or a powerful cabin heater, the Matrix is designed to tackle the worst weather Mother Nature can throw at drivers from coast to coast."

The all-new Matrix comes in four models: Matrix, Matrix XR, Matrix XRS and Matrix AWD. Regardless of the model, the 2009 Matrix combines Toyota's reputation for quality design and engineering with generous performance, comfort, styling, value and safety features*.

Performance:

• A choice of two engines, new to the Matrix, that enhance the vehicle's reputation for performance and fuel efficiency with additional power: a 1.8-litre 4-cylinder that produces up to 132 HP @ 6,000 RPM and up to 128 lb-ft of torque @ 4,400 RPM, or a 2.4-litre 4-cylinder that generates up to 158 HP @ 6,000 RPM and up to 162 lb-ft of torque @ 4,000 RPM;
• A choice of front wheel drive or all-wheel-drive for sure-footed performance regardless of weather or road conditions;
• A choice of three transmissions to maximize performance and fuel efficiency: a five-speed manual, a four-speed automatic and a five-speed automatic;
• Upgraded front and rear suspension for improved handling, contributing to sensational driving performance and fun;
• New for the 2009 Matrix is rack and pinion electric power steering that eliminates hydraulic components that need oil, while delivering better handling performance for superior control.

Comfort and Utility:

•  A roomy interior that accommodates up to five passengers in superior comfort with 0.56 cubic metres (19.8 cubic feet) of cargo space or two passengers and up to 1.36 cubic metres (48 cubic feet) of cargo;
• Redesigned seats that maintain comfort and headroom while fitting the vehicle's new, lower profile;
• Tilt/telescopic steering column enabling all drivers to find a comfortable position behind the wheel;
• Redesigned interior storage spaces that provide superior storage and accessibility for maps, personal electronics, coffee cups/drink bottles, and other in-cabin necessities;
• A new, high-efficiency climate control system for improved heating and cooling.

Style and Quality:

• A restyled, coupe-like exterior that features a wider track and lower roofline while still maintaining interior space and utility; 
• A new, "400 metre" styling standard that emphasizes dynamic, flowing lines to ensure the 2009 Matrix is immediately recognizable from a distance;
• A "jet cockpit" design and stylish Optitron gauges on all models, ensure all instrumentation is easy to read;
• A choice of audio systems, including a JBL Premium Sound System with seven speakers;
• More demanding manufacturing tolerances increase the body structure's rigidity and reduce vibration and noise;

New global benchmarks for quality and durability, which adopt the most rigorous standards in the world to ensure the Matrix's reputation as dependable transportation that retains its value.

Safety:

• A new, impact-absorbing body structure designed to achieve top marks from the Insurance Institute for Highway Safety;
• All models are equipped with 6 airbags, including dual-stage driver and passenger airbags, front seat mounted side airbags and front and rear side/curtain airbags;
• Available Vehicle Stability Control and Traction Control for dynamic handling performance;
• Power-assisted Anti-lock Braking System (ABS) with Brake Assist and Electronic Brake-force distribution (EBD) fitted as standard equipment on all models;
• Three-point seat belts in all positions, including front seatbelt pre-tensioners and force limiters and adjustable "B" pillar shoulder belt anchors;
• Safety equipment for younger passengers, including child protector rear door locks and anchor points for child restraint seats fitted as standard equipment on all models.

"The Toyota Matrix became an instant hit when we introduced it in 2002, combining the functionality of an SUV, the style, image and performance of a sports car, and the affordability of a compact sedan," Mr. Wearing continued. "With an all-new design for the 2009 model year, we've enhanced this popular Canadian-built Toyota and created a dynamic, no-compromise vehicle that blends utility with high style."

The 2009 Toyota Matrix goes on sale in Canada in February, 2008.

2009 TOYOTA MATRIX - PRODUCT DETAIL

BLENDING SPORTY PERFORMANCE STYLING WITH IMPRESSIVE UTILITY

When it first rolled off the line at Toyota Motor Manufacturing Canada (TMMC) in Cambridge, Ontario in 2002, it was immediately apparent that the Toyota Matrix would change the North American compact segment. The first Matrix - launched in the 2003 model year - combined the functionality and flexibility of a compact SUV with the sporty styling and economy of a performance sedan, and has been a popular choice for Canadians ever since.

Now, with the introduction of the 2nd generation Matrix - new for the 2009 model year - the Toyota team members that design and build the Matrix make things better with inspired new styling, an emphasis on sporty performance, and continued impressive utility and Toyota quality and value, to create what may arguably be the perfect Canadian car.

MADE IN CANADA - MADE FOR CANADA

Made in Canada - for Canadians: that describes the all-new Toyota Matrix perfectly. TMMC is the only assembly plant in the world that builds the Toyota Matrix, and TMMC's important position within Toyota means that its team members provided vital input for the design of this all-new vehicle.

From the spacing of the pedals to accommodate winter boots and the design of storage pockets and cup holders, to the specification of weather stripping, a high-output cabin heater, and an available all-wheel-drive model, the Toyota Matrix is ready for all the weather and road conditions that Canada can throw at it.

FOUR MODELS TO SUIT ALL TASTES

Canadians can choose from four Matrix models, ensuring there's a Matrix for every taste:

• The well-appointed 2009 Toyota Matrix is available with a 1.8-litre engine and a choice of five-speed manual or four-speed automatic transmission, and is equipped with many performance, comfort, convenience and style features. These include: a sound system featuring AM/FM/CD with MP3/WMA audio capability, audio auxiliary input jack and four speakers; a climate control system featuring a cabin air filter, rear seat heater ducts and side window defoggers; a 60/40 split fold-down rear seat; a generous suite of instrumentation with Toyota's high-visibility Optitron electronic gauges, including a tachometer, outside temperature gauge, and dual trip odometer; digital clock; dual vanity mirrors; a three-spoke tilt/telescopic steering wheel; tonneau cover; cargo-area lighting; smart storage systems, including door map pockets, driver's seat back pocket, centre console box with armrest and front and rear bottle holders; cargo-area tie-down rings; accessory power outlets; an engine immobilizer; dual power remote heated and foldable exterior mirrors; tinted glass; intermittent wipers including a rear window intermittent wiper with washer; illuminated entry and reflector style halogen headlamps.
• The 2009 Toyota Matrix XR features the larger, more powerful 2.4-litre engine, a choice of five-speed manual or five-speed automatic, and builds on the base Matrix model with additional performance, comfort, convenience and style features. These include: an upgraded sound system featuring two additional speakers; an upgraded climate control system featuring air conditioning; power door locks with keyless entry and hatch release; standard power windows with driver's side auto-down function; cruise control; a tire pressure monitoring system; a fold-down seat back on the front passenger seat and variable intermittent front wipers.
• The very snappy 2009 Toyota Matrix XRS also features the 2.4-litre engine, a choice of five-speed manual or five-speed automatic, and many performance and style enhancements as standard equipment. These include those items found on the Matrix XR, plus: double wishbone type rear suspension; Vehicle Stability Control (VSC) and Traction Control (TRAC); an upgraded audio system featuring a JBL premium system with AM/FM/in-dash six-disc CD changer with MP3/WMA capability, audio auxiliary input jack, Bluetooth capability, seven speakers and steering-wheel-mounted audio controls; leather-wrapped steering wheel; 115v accessory power outlet; a tire pressure monitoring system; 18" aluminum alloy wheels; a colour-matched full-skirt package; a power moonroof; and fog lamps.
• The sure-footed 2009 Toyota Matrix AWD is driven by the powerful yet efficient 2.4-litre engine and a four-speed automatic transmission with Toyota's Active Torque Control AWD system. Its standard specifications enhance those found on the base Matrix model with the following performance, comfort and style features: an upgraded climate control system featuring air conditioning; power door locks with keyless entry and hatch release; and an upgraded lighting system featuring illuminated entry.

TWO NEW ENGINES DELIVER ALL NEW POWER AND EFFICIENCY

The 2009 Toyota Matrix line-up features a choice of two engines that deliver more power and efficiency than ever before.

The Toyota Matrix is powered by Toyota's all-new 1.8-litre four-cylinder engines featuring Dual Variable Valve Timing with intelligence (Dual VVT-i) on both the intake and exhaust cams. This engine produces up to 132 horsepower @ 6,000 RPM, and up to 128 lb-ft of torque @ 4,400 RPM.

The Matrix XR, Matrix XRS and Matrix AWD benefit from a larger, 2.4-litre four-cylinder engine with Variable Valve Timing with intelligence (VVT-i). This engine generates up to 158 horsepower @ 6,000 RPM, and up to 162 lb-ft of torque @ 4,000 RPM.

Both engines feature 16 valves, sequential multiport electronic fuel injection, a stainless steel exhaust system, and achieve superior output and fuel efficiency.

THREE TRANSMISSIONS FOR RESPONSIVENESS

The 2009 Matrix comes with a choice of three transmissions, depending on model:

The Matrix, Matrix XR and Matrix XRS are equipped with a five-speed manual transmission with close-ratio gearbox and overdrive. When mated to the 1.8-litre engine on the Matrix, this combination consumes 7.8 litres of fuel per 100 km in the city, and 6.2 litres per 100 km on the highway (7.1L /100 km combined). Meanwhile, when coupled to the 2.4-litre engine found in the Matrix XR and Matrix XRS, this combination consumes 9.6 litres of fuel per 100 km in the city, and 7.1 litres per 100 km on the highway (8.5L/100 km combined).

The Matrix may be equipped with an available four-speed automatic electronically controlled transaxle transmission, overdrive and lock-up torque converter. This combination consumes 8.1 litres of fuel per 100 km in the city, and 6.2 litres per 100 km on the highway (7.2L /100 km combined).

The four-speed automatic is also fitted as standard on the Matrix AWD. This combination consumes 10.2 litres of fuel per 100 km in the city, and 7.6 litres per 100 km on the highway (9.1L /100 km combined).

The Matrix XR and Matrix XRS may be ordered with an available five-speed automatic electronically controlled transaxle transmission with sequential multi-mode shifter and overdrive and lock-up torque converter. This combination consumes 9.7 litres of fuel per 100 km in the city, and 6.9 litres per 100 km on the highway (8.4L /100 km combined).

Regardless of engine and transmission combination, all 2009 Toyota Matrix models achieve an atmosphere-friendly emissions rating of Tier 2 Bin 5.

WHEN PERFORMANCE IS EVERYTHING: SUSPENSION, HANDLING, STEERING

The all-new Toyota Matrix is designed from the ground up to deliver sensational performance, whether it's straight-line acceleration on a highway or hugging the twists and turns of an on-ramp.

All models are equipped with an electronically controlled throttle and electric power rack and pinion steering to deliver rapid, controlled and smooth response and handling. The Matrix XR and Matrix AWD can be equipped with available Vehicle Stability Control (VSC), Traction Control and 17" alloy wheels for additional performance. Toyota's VSC and Traction Control performance technologies are standard on the Matrix XRS.

All Matrix models are fitted with an independent front suspension featuring Macpherson gas struts, and all Matrix and Matrix XR models feature a torsion beam rear suspension with gas shock absorbers. Both feature coil springs and stabilizer bars.

SURE-FOOTED FOR DRIVING CONFIDENCE

The Matrix, Matrix XR and Matrix AWD are equipped with P205/55R16 all-season radials on 16" steel wheels. The Matrix XR and Matrix AWD may be fitted with available 17" alloy wheels featuring P215/45R17 all-season radials. For added style and performance, the Matrix XRS is equipped with P215/45R18 all-season radials on 18" alloy wheels with wheel locks.

All models benefit from confident stopping power thanks to a power-assisted Anti-lock Braking System (ABS) with front ventilated disc and rear disc brakes, Brake Assist and Electronic Brake-force Distribution (EBD).

SAFETY FEATURES COVER ALL THE BASES

The 2009 Toyota Matrix is equipped with a number of active and passive systems to maximize the safety of the driver, passengers, and others sharing the road.

All models are equipped with driver and front passenger dual stage airbags, front seat mounted side airbags, plus front and rear side/curtain shield airbags.

Inside, the Matrix features three-point lap and shoulder belts in all five seating positions, plus front seatbelt pre-tensioners, force-limiters and adjustable "B" pillar shoulder belt anchors for comfort and security.

Younger passengers are provided for with child protector rear door locks and anchor points for child restraint seats.

"VIBRANT CLARITY" CREATES A DYNAMIC, SPORTY, COUPE-LIKE EXTERIOR

The 2009 Toyota Matrix features a coupe-like exterior inspired by Toyota's Vibrant Clarity design language. The result is a sporty shape that is more dynamic than the 1st generation Matrix, with a lower roofline that emphasizes flowing lines and a fun-to-drive image. Some models feature front and rear underbody spoilers and/or skirt packages. Meanwhile, continuous character lines run from the front grille to the A-pillar, and are balanced by rounded rear windows.

Overall, the sporty, coupe-like exterior makes the new Matrix a distinctive and immediately recognizable vehicle, even from a distance.

COMFORTABLE AND SMART INTERIOR STYLING

Inside, the 2009 Toyota Matrix maintains its roominess despite a lower exterior profile, thanks to a Vibrant Clarity-informed design that pursues spaciousness. Compared to the 1st generation Matrix, the 2009 model features a completely redesigned interior that emphasizes driving performance, style, entertainment and utility. Seats have been redesigned to adjust for the new, lower profile while maintaining the high comfort level and headroom that Matrix customers expect.

Designers paid particular attention to the instrument panel and centre cluster, to create the sensation of a jet cockpit for the driver. All models feature Toyota's Optitron electronic gauges, which feature bright white lighting and red needles. The sporty sensation is further enhanced with a new three-spoke steering wheel.

Throughout the interior, designers supplied multiple storage spaces, plus cargo area shopping bag hooks and floor-mounted D rings for cargo and luggage tie-down convenience. A folding tonneau cover is standard equipment on all models, to help keep items placed in the cargo area out of sight.

Models equipped with air conditioning benefit from a new, high-efficiency system that features larger vents for directional accuracy, rear seat heater ducts, and improved heating and cooling.

UTILITY, COMFORT AND CONVENIENCE FEATURES

The 2009 Toyota Matrix comes with many standard and optional utility, comfort and convenience features. A detailed list follows.

Standard on all models:

• Dual stage driver and front passenger airbags, front seat side-mounted airbags and front and rear side/curtain airbags;
• Bucket front seats with driver and passenger seat recline and headrest adjustments;
• A 60/40 split rear fold-down seat;
• A full suite of instrumentation, including Optitron electronic gauges, tachometer, outside temperature gauge, dual trip odometer;
• Three-spoke steering wheel on a tilting/telescoping column;
• Smart storage systems including: door map pockets, driver's seat back pocket, centre console box with armrest, coat hooks and purse hanger, and front and rear cup-holders;
• Cargo-area lighting, tonneau cover, tie-down rings;
• Accessory power outlet;
• Digital clock;
• An engine immobilizer;
• Dual power remote heated and foldable exterior mirrors;
• Intermittent wipers, including intermittent rear window wiper/washer;
• Reflector style halogen headlamps;
• A sound system featuring AM/FM/CD with MP3/WMA audio capability, audio auxiliary input jack and four speakers;
• A climate control system featuring a cabin air filter, rear seat heater ducts and side window defoggers.

An available B Package for the 2009 Toyota Matrix adds:

• Air conditioning with a cabin air filter;
• Power windows with driver's side auto-down function;
• Power door locks with keyless entry and hatch release;
• Tire pressure monitoring system.

An available Touring Package for the 2009 Toyota Matrix adds all items in the B Package, plus:

• 16" aluminum alloy wheels with wheel locks;
• Cruise control;
• Door sill plates (front doors);
• Fog lamps.

The 2009 Toyota Matrix XR comes equipped with:

• 2.4L, 4-cylinder engine with VVT-i;
• A sound system featuring AM/FM/CD with MP3/WMA audio capability, audio auxiliary input jack and six speakers;
• A climate control system featuring air conditioning, a cabin air filter, rear seat heater ducts and side window defoggers;
• Power door locks with keyless entry and hatch release;
• Power windows with driver's side auto-down function;
• Upgraded lighting system featuring illuminated entry system;
• Cruise control;
• Variable intermittent wipers, including intermittent rear window wiper/washer;
• Tire pressure monitoring system;
• A fold-down seat back on the front passenger seat.

An available B Package for the 2009 Toyota Matrix XR adds:

• Vehicle Stability Control;
• Traction Control;
• 17" aluminum alloy wheels with wheel locks;
• Rear lip spoiler;
• Leather-wrapped steering wheel;
• Steering wheel audio controls.

An available Sport Package for the 2009 Toyota Matrix XR adds all items in the B Package, plus:

• In-dash six-CD changer;
• Power tilting/sliding moonroof with sun shade;
• Front chin spoiler;
• Rear skirt;
• Electrochromic rear-view mirror with integrated digital compass;
• Door sill plates (front doors);
• Fog lamps.

The 2009 Toyota Matrix XRS comes standard equipped with:

• A front strut tower bar;
• Vehicle Stability Control (VSC) and Traction Control (TRAC); 
• Double wishbone type rear suspension;
• A premium JBL sound system featuring AM/FM/in-dash six-disc CD with MP3/WMA audio capability, audio auxiliary input jack, Bluetooth capability, seven speakers and steering wheel-mounted audio controls;
• Power door locks with keyless entry and hatch release;
• Power windows with driver's side auto-down function;
• Leather-wrapped steering wheel;
• Upgraded lighting system featuring illuminated entry;
• Cruise control;
• 115v accessory power outlet;
• Tire pressure monitoring system;
• Colour-matched full skirt package;
• Variable intermittent wipers;
• Power tilting/sliding moonroof with sun shade;
• Fog lamps.

The 2009 Toyota Matrix AWD comes equipped with:

• A sound system featuring AM/FM/CD with MP3/WMA audio capability, audio auxiliary input jack and four speakers;
• A climate control system featuring air conditioning, a cabin air filter, rear seat heater ducts and side window defoggers;
• Power door locks with keyless entry and hatch release;
• Upgraded lighting system featuring illuminated entry;
• Variable intermittent wipers;
• Tire pressure monitoring system.

An available XR AWD Package for the 2009 Toyota Matrix AWD adds:

• Vehicle Stability Control;
• Traction Control;
• 17" aluminum alloy wheels with wheel locks;
• Two additional speakers to the audio system;
• Cruise control; 
• Rear lip spoiler;
• Leather-wrapped steering wheel;
• Steering wheel audio controls.

An available XR Sport Package for the 2009 Toyota Matrix AWD adds all items in the XR AWD Package, plus:

• In-dash six-disc CD changer;
• Power tilting/sliding moonroof with sun shade;
• Front chin spoiler;
• Chrome exhaust tip;
• Door sill plates (front doors);
• Rear skirt (delete rear splash guards);
• Electrochromic rear view mirror with integrated digital compass;
• Fog lamps.