(TORONTO) – Go ahead: Embrace no-compromise style, performance, fuel efficiency and environmental awareness. For 2009, the Toyota Prius delivers the remarkable power and fuel-sipping capabilities of the Toyota Hybrid Synergy Drive, the generously appointed interior, and the exceptional versatility of a mid-size liftback that have made this vehicle the ambassador for next-generation automobile design.

“In blending performance, style, versatility, fuel efficiency and emissions performance, the Toyota Prius is in a class by itself,” said Warren Orton, Director at Toyota Canada Inc. “The world’s first mass produced hybrid vehicle continues to demonstrate why it’s at the forefront of the auto industry, and why it remains the best choice for drivers seeking a versatile, environmentally responsible solution to their transportation needs. It’s a solution for a greener future that’s available to Canadian drivers today.”

Approach the Prius and the doors unlock automatically. The push button start lights up the multi-information display and the Prius is ready to go quietly and smoothly, passing gas stations without a second thought. Accelerate up the on-ramp and marvel at the powerful yet effortless Toyota Hybrid Synergy Drive – the most proven gasoline electric hybrid power system on the planet, with more than one million Prius hybrids sold worldwide to date.

The 2009 Toyota Prius is on sale in Canada now, with a manufacturer’s suggested retail price starting at $27,710.