Canadian customer feedback creates a new user-friendly toyota.ca

(Toronto, ON) – More than ever, busy Canadians are looking for straightforward and intuitive access to shop for a new car, to understand what vehicles are built in Canada, to learn more about world-leading hybrid technology, or to look-up their own Toyota vehicle information. So, Toyota turned to current Toyota owners and potential customers from across the country requesting feedback from more than 1,800 visitors to Toyota Canada’s web site and conducting focus group discussions. The results have been incorporated into a significant update of www.toyota.ca.

“Canadian drivers have told us they’re busy, and when they’re looking for information online they want fast access to it and easy navigation tools that are intuitive to use,” noted Stephen Beatty, Managing Director of Toyota Canada Inc. “We’ve listened to current and potential customers, and studied best practices from around the web, to give toyota.ca a new look and new tools to make things better for those using our site.”

Toyota.ca first went live in 1997, and has achieved record numbers of site visits since its inception. The new design includes the following:

• A new catalogue of vehicles that appears on the home page, making it easy to click through to any Toyota model.
• A “Shopping Tools” tab that provides instant access, in one menu, to all the online resources a new buyer needs to shop for a Toyota, including applying for financing, booking a test drive, and appraising a trade-in.
• Two of Toyota’s most popular web features – the “Build & Price” and “Find A Dealer” functions – now have their own buttons that appear on every web page.

What’s more, the “Build & Price” tool buttons has been improved to make it easier to use. Visitors can choose a vehicle, add options and accessories, and receive a manufacturer’s suggested price, including taxes and fees. Shoppers can then calculate downpayments, monthly instalments and even benefit from some capabilities unique to toyota.ca, such as: calculating applicable provincial tire and battery taxes and factoring in the value of a trade-in, based on current Canadian Black Book figures.

In order to make things better for current Toyota , Toyota has also made the tools that manage their vehicle information and dealer interaction more accessible. A “For Owners” tab allows current Toyota customers to request a service appointment via Club Toyota, get information about parts and warranties, and update contact information for Toyota.

“Whether looking for information about Toyota’s world-leading hybrid technology, investigating fuel efficiency and cargo capacity of the Canadian-built Matrix, Corolla or RAV4, or wondering whether it’s time to book an oil change, our new web site makes it easier for Canadian drivers to purchase and maintain their Toyota,” Mr. Beatty concluded. “We are pleased that we have been able to make things better, to ensure shoppers and owners have a great experience when they visit us online, as well as when they visit one of our more than 230 Toyota Dealers from coast to coast.”

# # #