TORONTO, ON., (February 2, 2015) – Fifty lucky coffee drinkers rolling up the rim at Tim Hortons in the coming weeks will find themselves rolling away with an all-new 2015 Toyota Camry XSE.  

The fun with this iconic Roll Up The Rim To Win® contest begins February 2 and runs until April 17. For the second year in a row, 50 vehicles will be given away as prizes. This time it is 50 Toyota Camrys that are available to be won.

For the past 12 years, Camry has been North America’s best-selling car, and it has been made even better for 2015. Toyota designers and engineers re-imagined just about every aspect of the exterior. In addition, there’s a new, upscale interior featuring premium, soft-touch materials through a spacious cabin. And advanced instrumentation with intuitive controls helps keep the driver’s eyes safely on the road ahead, while a retuned suspension takes the car’s responsiveness to a whole new level, and enhanced rigidity for the chassis and body structure mean much better ride quality.

The XSE model featured in the contest is all-new for 2015. It delivers all the convenience and premium features of the XLE grade Camry but with a unique, sporty focus. A distinctly edgy look is achieved with model-specific 18” aluminum alloy wheels, LED daytime running lamps, and aggressive styling highlighted by a special mesh grille. Handling is particularly dynamic, with unique shock absorbers, firmer bushings, higher-rate coil springs, specially-tuned steering and other enhancements to make it the sportiest Camry yet. Other standard features include Alcantara-clad sport seats with front seat heaters, a premium navigation system with 7” AVN monitor, and XM Satellite Radio.

During the contest, the 2015 Camry XSE will be seen on Roll Up The Rim To Win® cups, in television and radio advertising, on outdoor advertising such as billboards and transit shelters, and on in-store displays at participating Tim Hortons locations across Canada.   

This year marks the tenth anniversary of Toyota Canada teaming up with Tim Hortons for the contest.

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles.  Celebrating its 50th anniversary in Canada, Toyota has sold over 4.6 million vehicles in Canada through a national network of 285 Toyota, Lexus and Scion dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada which build popular Canadian vehicles: Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid and just celebrated production of its 6 millionth vehicle.