Sharlene Henry picked up her new minivan from Pickering Toyota, concluding a unique contest this summer when kids showed their creativity by customizing their own Siennas using elements from Disney Junior shows
(TORONTO) – Sharlene Henry was watching Disney Junior on television one day this summer when she saw an unique-looking Sienna appear. It was enhanced with designs added by a child. Seeing the special car served as a prompt for Sharlene. She visited DisneyJunior.ca and entered the date, time and the series in which she spotted the creatively-decorated vehicle.
At the end of the summer, the Pickering resident was notified that her name had been drawn for the grand prize of a 2012 Toyota Sienna. In October, she was given the keys to her new minivan and drove it home from nearby Pickering Toyota.
“When I found that I won I couldn’t believe it,” Sharlene said. “Now that the reality has sunk in and I am able to get behind the wheel of this great vehicle I couldn’t be more excited. We’re going to put it to very good use.”
For Disney Junior’s “Sienna Summer” contest, parents and their children were invited to go to DisneyJunior.ca in July to customize the award-winning Toyota Sienna using creative elements from their favourite Disney Junior shows. Then, on both the English and French-language Disney Junior networks, a new design, accompanied by the name of the child who submitted it, was aired each day between August 1 and 21 on Disney Junior during high-profile preschool programs such as Mickey Mouse Clubhouse, Jake and the Never Land Pirates, and Stella and Sam.
Also, as part of the contest, ten Disney Junior Mom Bloggers road-tested the Sienna and blogged about how cool and stylish the minivan is, and why the Sienna deserved the numerous awards and accolades it has garnered, including:
- 2011 ecoENERGY Vehicle Award winner for the most fuel-efficient minivan
- “Top Safety Pick” award winner by the Insurance Institute for Highway Safety (IIHS)
- Top pick in the midsize van category of the J.D. Power and Associates 2011 U.S. Vehicle Dependability Study
- Top pick in the Consumer Reports 2011 Auto Issue
- Best New Minivan in the Automobile Journalists Association of Canada (AJAC) “2011 Canadian Car of the Year” Awards
- Best Minivan in the 2011 AutoNerve Chinese-Canadian Consumers Car Choice Awards
“We’re excited that Sharlene and her family will be able to discover just what an outstanding minivan the Sienna is,” said Stephen Beatty, Managing Director at Toyota Canada Inc. “It’s the ultimate fun, safe and comfortable minivan that leads the way in safety, reliability and fuel efficiency.”
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.