• Brand new website with a focus on user-friendliness on any device
  • Popular Build & Price function now available on mobile
  • New Dealer Chat function facilitates real-time consumer assistance


TORONTO, ONTARIO, November 24, 2016 – Toyota Canada Inc. (TCI) has launched a fully redesigned Toyota.ca, with a range of enhancements that make the website ideal for today’s consumer.


“We understand the value of our consumers having access to key information when making purchase decisions – at exactly the time they need it,” said Cyril Dimitris, Vice President, Sales and Marketing, TCI. “New and improved functionalities on the redesigned toyota.ca enhance the user experience across all devices, including mobile and tablet platforms, allowing Toyota to engage with our consumers well before they arrive at the dealership”.


The revamped website has a fresh new look, feel and layout that is all about being intuitive and easy to use. More lifestyle images and emotive content have been added to take the overall visitor experience to a whole new level. And, with a fully adaptive design, that experience promises to be special no matter what device is used – whether it’s a smartphone, tablet, laptop, or desktop computer. It means full access to Toyota information anytime, from any location.


One of the highlights is an improved Build & Price tool, which is now fully functional on mobile devices. In addition, a Dealer Chat button allows for consumers to get their questions answered in real time, as well as a “find-a-dealer” icon that is easily accessible and present on every page of the site so people can quickly and simply find nearby Toyota dealerships.  The new website also offers complete compliance with the Accessibility for Ontarians with Disabilities Act, making it accessible to people with disabilities.


For more information and to experience the all-new website, please visit Toyota.ca.


About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles.  Toyota has sold over 5 million vehicles in Canada through a national network of 286 Toyota and Lexus dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada. Having produced more than six million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.




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