(TORONTO) – The Toyota FJ Cruiser is the authentic SUV that masters rocks, streams, mud, sand, snow, ice and whatever else stands between you and adventure.  FJ’s strong roots make it the perfect combination of distinctive, utilitarian style, and impressive off-road performance.  For the 2010 model year, the FJ Cruiser adopts an upgraded more powerful and fuel efficient engine, and improved suspension tuning and power steering.
 
“As with the legendary Land Cruisers that inspired it, the Toyota FJ Cruiser has developed an enthusiastic and loyal following of owners who value maximum capability and utility to help realize their adventures – from deep woods camping and back country skiing to navigating the urban jungle,” said Warren Orton, Director at Toyota Canada Inc. “This year we’ve made some great changes under the hood to deliver more power with less fuel required and enhanced suspension and steering.  The result: the 2010 FJ is even more capable on the trail, yet equally comfortable to drive on the pavement.”
 
The 2010 Toyota FJ Cruiser is built around an upgraded 4.0 Litre V6 that delivers up to 259 horsepower and up to 270 lb-ft or torque. The addition of dual variable valve timing with intelligence and other improvements help deliver a 20 horsepower boost over models from previous years, even as Toyota improves the FJ’s fuel efficiency by 5 per cent. Heavy-duty engine components such as the starter, battery and alternator ensure the FJ Cruiser is ready to go, even in extreme conditions.
 
This power is harnessed via a choice of transmissions - a six-speed manual, or a five-speed automatic super electronically controlled transmission both coupled to a part-time four-wheel-drive and a two-speed transfer case.
 
A well-tuned suspension is enhanced by stabilizer bars and a rear lateral track bar to help tame rough terrain. FJ carries Toyota’s key systems and features as standard equipment, including: Toyota’s antilock braking system (ABS) with electronic brake force distribution (EBD) and brake assist (BA), Active Front Headrests with whiplash protection, six air bags and more.
 
Also available for the 2010 model is a brand new colour, Army Green.
 
 
 
The FJ is available in three trim levels:
 
  • The 2010 Toyota FJ Cruiser is generously equipped for adventure, with features such as P265/70R17 tires riding on 17” rims, Active Traction Control (A-TRAC) with cutoff switch and vehicle stability control (VSC). Other standard features include foldable exterior mirrors; styled splash guards, rear step bumper and fender flares; halogen headlamps with automatic headlamp cancel function; a washable rubber floor and all-weather floor mats; power windows, door locks and tailgate lock; flip-up rear hatch glass; a 60/40 split fold-down rear seat; an illuminated and washable cargo area with cargo lamp, tie down rings, shopping bag/cargo net hooks, coat hooks, and side area storage compartments; high solar energy absorbing window glass; electric rear window defroster; the trademark trio of windscreen wipers plus a rear window wiper/washer; front seat map lamps; black on white meters including tachometer, voltometer, water temperature gauge; 4WD indicator; metallic dash accents; air conditioning with cabin air filter and rear seat heater ducts; an audio system featuring AM/FM CD player with MP3/WMA capability, input jack for portable music players and six speakers; and generous safety features including roll-sensing front and rear head/side curtain airbags, and active front headrests with whiplash protection.
 
  • Looking to get even further off the beaten path? The 2010 Toyota FJ Cruiser with Offroad Package enhances rough terrain performance with front and rear Bilstein shock; P265/75R16 mud snow tires with raised white letters; 16-inch aluminum alloy wheels; passenger foldable armrest; rear privacy glass; power adjustable exterior mirrors with mirror image maps; cruise control; an auto-dimming rear view mirror with integrated back-up camera; multi-information display with floating ball-type compass, thermometer and inclinometer; roof rack; powered mirrors fitted with image lamps and keyless entry.
 
  • High style meets high adventure in the 2010 Toyota FJ Cruiser with Adventure Package, which features: The eight-speaker FJammer audio system with six-disc CD changer, rear subwoofer, headliner audio exciters and steering wheel-mounted audio controls; passenger foldable armrest; rear privacy glass; power adjustable exterior mirrors with mirror image maps; cruise control; an auto-dimming rear view mirror with integrated back-up camera; multi-information display with floating ball-type compass, thermometer and inclinometer; roof rack; powered mirrors fitted with image lamps; keyless entry; a 115V/400W power outlet in the cargo area; cargo area mat; running boards; a leather-wrapped steering wheel and metallic shift knob (automatic transmission models only); and colour keyed interior door trim.
 
The 2010 Toyota FJ Cruiser is now on sale at Toyota dealers across Canada. The Toyota FJ Cruiser with six-speed manual transmission carries a manufacturer’s suggested retail price starting at $31,900, while the suggested price for the Toyota FJ Cruiser with five-speed automatic Super ECT starts at $32,900.