TORONTO, ON - April 9, 2019 – Is it real? Or is it suspended by invisible strings? The answer to both questions is yes. Toyota has partnered with augmented reality artist Michael Murphy to create a 3D illusion for its fourth-generation 2020 Highlander, set to debut at the New York International Auto Show on April 17, 2019, at 9:10 a.m. EST.
The art installation capitalizes on the new sculpted design elements that will make Highlander stand out in the marketplace. This art installation also will appear high in the sky through video that will be projected on buildings around New York leading up to the show. The art installation captures the all-new Highlander’s powerful stance with a modern, sophisticated attitude. A two month process, Murphy started with a design rendering of the car to create 3D printouts, then hand painted each piece to match a design rendering of the car. The 200 individual pieces were then strategically placed to appear as if floating in air, creating a three-dimensional Highlander.
Check out the 3D illusion in hidden areas all around New York City. Not in NYC? See the 3D illusion at https://vimeo.com/329144593 and join us for the livestream of the press conference at https://livestream.com/Toyota/2019NYIAS.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over eight million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than eight million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid. Recent investments at its facilities in Ontario will allow for increased production of the top-selling Toyota RAV4 and RAV4 Hybrid models.