• Customers can enter to win a new 2012 Toyota Highlander Sport,  $1,000 Bass Pro Shopping Spree and one-on-one fishing experience with Dave Mercer
  • Visit Bass Pro Shops to put Toyota trucks through their paces on serious off-road courses
(TORONTO, ON), March 15, 2011 – As spring fever takes over, Toyota Canada and Bass Pro Shops are offering the chance to win a 2012 Toyota Highlander V6 AWD Sport and a $1,000 Bass Pro shopping spree, perfect for taking warmer weather outdoor adventures to the next level. In addition, the winner will also be treated to a once-in-a-lifetime day of fishing with Dave Mercer, renowned Professional Angler and the host of TV's Facts of Fishing.
 
“For over 70 years, Toyota trucks have had a proven record for getting the job done – whether it’s getting to work site or hard-to-find fishing destination,” said Stephen Beatty, Managing Director at Toyota Canada Inc. “For the sixth year, Toyota Canada and Bass Pro Shops are pleased to offer Canadians the chance to win the ultimate adventure prize pack: a new 2012 Toyota Highlander Sport, a Bass Pro Shops $1,000 gift card and an unforgettable day of fishing with Dave Mercer. The 2012 Highlander is the capable, versatile and comfortable choice to take your gear, family and friends through your next outdoor adventure.”
 
Robert Bona from Cambridge, Ontario, was recently selected as the grand prize winner of last year’s Toyota Canada and Bass Pro Shops contest. Mr. Bona is now the proud new owner of a 2011 Toyota 4Runner, a $1,000 Bass Pro Shopping Spree and a fishing experience with Dave Mercer.
 
Visit Bass Pro Shops to put Toyota trucks to the test on challenging off-road courses during the Spring Fishing Classic Ride & Drive Event. The off-road ride and drive tracks will be set up in the parking lots adjacent to Bass Pro Shops two Canadian locations on the following dates:
 
  • March 16-20, 2011
    • Bass Pro Shops Vaughan Mills, Vaughan, Ontario
  • March 24-27, 2011
  • Bass Pro Shops, Rocky View, Alberta
Visitors to Bass Pro Shops locations in Rocky View, Alberta or Vaughan Mills, Ontario can enter in-store for a chance to win. The contest runs from March 1, 2011 through to December 31, 2011.
 
About Toyota Canada Inc.
 
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial Equipment. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.
 
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Digital images, media contacts and product information can be found atwww.media.toyota.ca. For more information on Bass Pro Shops, please visitwww.basspro.com.