Toyota Canada Inc. reports 3% year over year gain in October 2011 sales
 
Toyota trucks up 8.8% :: Lexus luxury SUVs up 6.4% :: Scion celebrates first year in Canada
 
TORONTO, ON – November 1, 2011 – Toyota Canada Inc. (TCI) today reported sales of 14,980 Toyota, Lexus and Scion cars, trucks and SUVs in October, 2011 – up 3.0% from the same month the previous year. This included an 8.5% boost to truck/SUV sales across Lexus and Toyota, for TCI’s best ever October truck sales.
  • Toyota sales were up 2.5% with gains in a number of key models.
  • Lexus sales were 0.7% higher with IS and RX series gains.
  • Scion sales were up 43.7%, with 355 lifestyle vehicles sold.
Toyota sales highlights for October 2011 (vs. October 2010)
 
Trucks/SUVs
  • Toyota trucks up 8.8%
  • Tacoma 4x4 up 38.7% for its best ever October
  • Highlander up 69.0%
  • Highlander Hybrid up 168.2%
  • Sienna up 22.2%
  • Venza up 22.5%
Cars
  • Avalon up 56.4%
  • Camry up 43.3%
  • Camry Hybrid up 137.9%
  • Prius up 15.8%
Canadian built
  • Matrix up 6.8%
“In addition to launching the all-new Prius v, the next generation Yaris Hatch and Camry, and a significantly updated Tacoma in the fourth quarter, we’re also launching a special promotion to close out 2011,” said Tony Wearing, Managing Director, Toyota Canada Inc. “The Year End Countdown event offers great cash incentives on popular 2011 models as we make room for 2012.”
 
Toyota’s Year End Countdown event features the following cash incentives:
  • Up to $4,000 on 2011 Avalon, Corolla, Matrix, RAV4, Tacoma and Venza
  • Up to $5,000 on 2011 Camry
  • Up to $6,000 on 2011 Camry Hybrid and Tundra
Lexus sales highlights for October 2011 (vs. October 2010)
  • Lexus luxury SUV sales up 6.4%
  • Canadian-built RX 350 up 22.5%
  • IS 250/IS 350 up 18.2%
Scion sales highlights for October 2011 (vs. October 2010)
  • Scion xD up 191.7%
  • Scion tC up 62.5%
  • Scion xB up 5.2%
“We have built positive momentum over the last year for the Scion brand here in Canada,” said Larry Hutchinson, Director of Scion in Canada. “Scion is geared to younger, trendsetting Canadians – and we’re pleased that in our first year of operations, 56% of our customers are under 35 while 62% are new to the Toyota family. We look forward to engaging with more young Canadian drivers in year two, which includes the launch of the all-new Scion iQ in November.”
 
New Leasing options
To help further the support of Canadian customers, Toyota / Lexus Financial Services also announced two new financing options for Canadian drivers to help with affordability in the market. The Bi-Weekly Loan Payment option and Low Kilometre Leasing option allow customers to lower their lease payments. Details are available at Toyota and Lexus Dealers across Canada.
 
Please click here for full Toyota Canada Inc. October 2011 sales results.
 
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.