Toyota Canada Wins Most 2023 Vincentric Best Value in Canada Awards™ for 9th Consecutive Year

TORONTO, Ontario – June 9, 2022 – Toyota Canada Inc. (TCI) was honoured today with eight 2023 Vincentric Best Value in Canada Awards™, as well as seven 2023 Vincentric Lowest Cost to Own in Canada Awards™, making it the ninth consecutive year - and 12^th year overall – that Toyota and Lexus vehicles have received more Vincentric Best Value in Canada Awards™ than any other automaker.

Vehicles recognized with Vincentric Best Value in Canada Awards™ are compared against competitors in the same segments and are awarded for having lower than expected ownership costs. Value is determined using a statistical analysis that incorporates the current market price and total cost of ownership of all 2023 model year vehicles.

For the sixth time, TCI was honoured with the “Best Value in Canada: SUV & Van Brand” category award and the “Best Value in Canada: Passenger Car Brand” category. In addition, TCI was also awarded six “Best Value in Canada” model level awards in the “Compact”, “Mid-Size”, “Luxury Sports Car”, “Mid-Size SUV”, “Large SUV”, and “Minivan” segments.

Strength in electrified value

Confirming the strength of TCI’s efforts on the electrified vehicle front, most Best Value in Canada recipients, as well as many Lowest Cost to Own in Canada recipients, are either dedicated hybrid or plug-in hybrid models, or are available with a hybrid powertrain.

“We’re proud that our vehicles have received more Vincentric Best Value in Canada Awards™ than any other automaker for nine consecutive years,” said Cyril Dimitris, Vice President, Sales and Marketing at Toyota Canada Inc. “These awards confirm the strength of our electrification path and illustrate our commitment to offering Canadian consumers excellent value vehicles in every segment, year after year.”

A complete list of Toyota and Lexus “Best Value in Canada” model level awards is shown below:

• 2023 Toyota Corolla Hybrid – Best Value in Canada: Compact segment (second consecutive year)
• 2023 Toyota Prius Prime – Best Value in Canada: Mid-Size segment
• 2023 Toyota GR Supra – Best Value in Canada: Luxury Sports Car segment
• 2023 Toyota Highlander Hybrid – Best Value in Canada: Mid-Size SUV segment (second consecutive year)
• 2023 Toyota Sequoia – Best Value in Canada: Large SUV segment (ninth time)
• 2023 Toyota Sienna – Best Value in Canada: Minivan segment (sixth time, fifth consecutive year)

As part of the awards process, Vincentric also identified the following seven TCI models as having the lowest total cost of ownership in their class:

• 2023 Toyota Corolla Hybrid – Lowest Cost to Own in Canada: Compact segment
• 2023 Toyota Prius Prime – Lowest Cost to Own in Canada: Mid-Size segment
• 2023 Toyota GR Supra – Lowest Cost to Own in Canada: Luxury Sports Car segment
• 2023 Toyota Venza – Lowest Cost to Own in Canada: Mid-Size SUV segment
• 2023 Toyota Sienna – Lowest Cost to Own in Canada: Minivan segment
• 2023 Toyota Tundra – Lowest Cost to Own in Canada: Full-Size 1/2-Ton Pickup segment
• 2023 Lexus RX 350h – Lowest Cost to Own in Canada: Luxury Mid-Size SUV segment

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 19 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

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