TORONTO, ON., (May 23, 2014) – The Toyota Corolla and Lexus IS have been chosen as two of their top 10 cars, in a vote conducted by AutoNerve® Magazine, the first and only automotive publication in the Chinese language across Canada.
For the annual Chinese-Canadian Consumers Top 10 Car Choice Awards™, readers and car consumers from Canada’s Chinese community were invited to vote for their favourites of the 2014 model year. The voting was conducted via a ballot that was contained in AutoNerve’s March/April issue, as well as on site at the 2014 Vancouver International Auto Show, including with ballots contained in the Chinese edition of the auto show’s official program. Votes were also cast online using an online survey tool.
The winners were featured in AutoNerve’s May-June edition.
“We are proud to receive this affirmation from consumers about the excellence of our vehicles, which span two different segments of the market – the Corolla as a compact car and the IS as a luxury car,” said Larry Hutchinson, Vice President of Sales Toyota Canada Inc.
The 2014 Toyota Corolla – the eleventh generation of the world’s best-selling car nameplate – includes dramatically amplified elements of style, design, quality and craftsmanship while building upon the stellar Corolla reputation for reliability, efficiency and function.
The 2014 Lexus IS has a new, bold style – immediately apparent from the signature Lexus spindle grille and the LED daytime running lamps. And what the style promises, the sporty performance delivers – combining exceptionally agile handling and immediate, accurate response to driver commands.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles. Incorporated in 1964, Toyota has sold more than 4 million vehicles in Canada through a national network of 285 Toyota, Lexus and Scion dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive. With a commitment to constant innovation, Toyota strives to stay ahead and anticipate the needs of consumers. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota also operates two manufacturing facilities in Canada which build popular Canadian vehicles Toyota RAV4, Toyota Corolla, Toyota Matrix, Lexus RX and Toyota RAV4 EV.
About Lexus Canada
Lexus in Canada is the exclusive Canadian distributor of Lexus luxury cars and sport utility vehicles through a sales and service network of 38 dealers across Canada. With 14 Lexus models on the road today, five of them being hybrids, Lexus has the largest luxury hybrid lineup; allowing guests a choice in a large range of luxury vehicle segments. In the 2011 J.D. Power and Associates Initial Quality Study (IQS), Lexus won the most segment awards, four in total, of any nameplate.
- 30 -
Founded in 2001, AutoNerve® is the first and only professional Automotive Publication in the Chinese language across Canada, serving the growing 1.5 million Chinese-speaking populations in the country. AutoNerve is a registered trademark.