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TORONTO, Ontario – MAY 20, 2021 – Toyota Canada Inc. (TCI) was honoured today with fifteen 2021 Vincentric Best Value in Canada Awards™, more than any other auto manufacturer for the seventh consecutive year.

Vehicles recognized with Vincentric Best Value in Canada Awards™ are compared against competitors in the same segments and are awarded for having lower than expected ownership costs.

Toyota was honoured with the Best Value in Canada brand award in the “Passenger Car” and “SUV, Crossover and Van” categories, as well as six model level awards in the “Large Sedan”, “Hybrid”, “Large SUV/Crossover”, “Hybrid SUV/Crossover”, “Minivan” and “Small/Mid-Size Pickup” segments.

Lexus received the “Best Value in Canada - Luxury SUV and Crossover” award, as well as six model level awards in the “Luxury Mid-Size Sedan”, “Luxury Large Sedan”, “Luxury Hybrid”, “Luxury Compact SUV/Crossover”, “Luxury Mid-Size SUV/Crossover” and “Luxury Hybrid SUV/Crossover” segments.

“We’re proud that our Toyota and Lexus vehicles have received the most Vincentric Best Value in Canada Awards™ for the seventh consecutive year,” said Cyril Dimitris, Vice President, Sales and Marketing at Toyota Canada Inc. “These awards illustrate our commitment to delivering vehicles with excellent value to our customers and guests, year after year.”

This year’s winners included:

Toyota – 2021 Best Value in Canada – Passenger Car (5th time)

Toyota – 2021 Best Value in Canada – SUV, Crossover and Van (4th time)

Lexus – 2021 Best Value in Canada – Luxury SUV and Crossover (4th time)

2021 Toyota Avalon – Best Value in Canada: Large Sedan (7th time, 3rd consecutive)

2021 Toyota Corolla Hybrid – Best Value in Canada: Hybrid (2nd consecutive)

2021 Toyota Sequoia – Best Value in Canada: Large SUV/Crossover (8th time)

2021 Toyota RAV4 Hybrid – Best Value in Canada: Hybrid SUV/Crossover (2nd time)

2021 Toyota Sienna – Best Value in Canada: Minivan (4th time, 3rd consecutive)

2021 Toyota Tacoma – Best Value in Canada: Small/Mid-Size Pickup (10th consecutive)

2021 Lexus ES – Best Value in Canada: Luxury Mid-Size Sedan (5th time, 4th consecutive)

2021 Lexus LS – Best Value in Canada: Luxury Large Sedan

2021 Lexus ES Hybrid – Best Value in Canada: Luxury Hybrid (9th time, 6th consecutive)

2021 Lexus UX – Best Value in Canada: Luxury Compact SUV/Crossover (3rd consecutive)

2021 Lexus RX – Best Value in Canada: Luxury Mid-Size SUV/Crossover (3rd time)

2021 Lexus NX Hybrid – Best Value in Canada: Luxury Hybrid SUV/Crossover (4th time, 2nd consecutive)

Using a statistical model addressing different scenarios, Vincentric identified the winners by measuring which vehicles had lower than expected costs given their market segment and price. Each vehicle was evaluated in all 10 provinces plus the Northwest Territories using a range of annual kilometre intervals and insurance profiles.

As part of the awards process, Vincentric also identified the following seven models as having the lowest total cost of ownership in their class:

2021 Toyota Avalon – Lowest Cost to Own in Canada: Large Sedan segment

2021 Toyota Corolla Hybrid – Lowest Cost to Own in Canada: Hybrid segment

2021 Toyota GR Supra – Lowest Cost to Own in Canada: Luxury Sports Car segment

2021 Lexus ES – Lowest Cost to Own in Canada: Luxury Mid-Size Sedan segment

2021 Lexus ES Hybrid – Lowest Cost to Own in Canada: Luxury Hybrid segment

2021 Lexus UX – Lowest Cost to Own in Canada: Luxury Compact SUV/Crossover segment

2021 Lexus UX Hybrid – Lowest Cost to Own in Canada: Luxury Hybrid SUV/Crossover segment

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 286 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is inToronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid. Recent investments at its facilities in Ontario will allow for increased production of the top-selling Toyota RAV4 and RAV4 Hybrid models for the North American market.