Stories

Toyota engineers – guided by Toyota’s principle of kaizen (continuous improvement) – are always refining engine technologies. Why? Better engines mean enhanced fuel efficiency and performance for a better driving experience, reduced environmental ...

Already holding the distinctions of being the first Lexus manufacturing facility and the only Lexus Hybrid assembly plant outside of Japan, Toyota Motor Manufacturing Canada (TMMC) marked another first in its record book in March 2014 when it kicked ...

When Toyota Motor Manufacturing Canada Inc. (TMMC) opened in 1988, the company built 153 gas powered vehicles, the leading commercial engine technology at that time.

According to research from the Traffic Injury Research Foundation (TIRF), Canadians believe themselves to be safe drivers and rank safety second only to price in terms of the top priorities when purchasing a vehicle. But, with the exception of ABS and ...

Crash test dummies simulate the body type and weight of a person. While they’ve been helping automakers evaluate the impact on passengers during an automobile crash since the late 1960’s, it has always been difficult to assess how internal organs are affected at the time of a collision.

For as long as there have been cars on the road, manufacturers have been researching new ways to make them safer. Equally important is the human factor – the driver behind the wheel. How can the vehicle help the driver avoid risky driving behaviours?

In 1964, Toyota granted a distributorship agreement to Canadian Motor Industries, Ltd. (CMI), which later became Toyota Canada Inc. (TCI). The following year, 755 new Toyota vehicles were parked in driveways across Canada, including the Crown, Land Cruiser and Publica UP-10.

Canada is viewed by the world as a land of ice and snow. Toyota is taking advantage of that reputation. In Timmins, Ontario, where the average low in winter hovers around minus 20 Celsius

At Toyota, we’re always coming up with ideas for new models. And we make a point to go out and actually hear from consumers about what they want and need from their car, not just hope we’re giving people what they want.

At Toyota, safety isn’t just about engineering, it’s about people. And we try to remind ourselves of that every day.