The 2010 Camry Hybrid: Toyota’s popular hybrid combines quality and comfort with clean, efficient power and adds new amenities and styling cues

(TORONTO) – Canadian drivers concerned about their environmental footprint know Toyota has a proven recipe for success: Take one of North America’s most popular passenger cars and make things better by boosting its environmental performance and driving comfort with the addition of cleaner, efficient hybrid power. For the 2010 model year, the Camry Hybrid adds:

• more style with a new grille and front bumper design;
• an improved instantaneous fuel economy meter to help Canadians perfect their fuel-friendly driving styles;
• convenience features such as power windows with driver’s auto up/down function, a satellite radio antenna with pre-wire, USB connectivity, and an available back-up camera.

“The Camry Hybrid makes advanced technology vehicles accessible to everyone. No other vehicle combines the incredible popularity of the Camry with the substantial benefits of the Toyota Hybrid Synergy Drive,” noted Warren Orton, Director at Toyota Canada Inc. “The 2010 Camry Hybrid delivers all the style, performance, quality safety and comfort that has earned the Camry name the trust of thousands of Canadians – then adds performance, fuel efficiency and reduced emissions to create a superb, next-generation automobile. With new features such as power-smart LED tail lamps and an improved fuel economy meter, it’s even easier for Canadians to save money at the pumps with the 2010 Camry Hybrid.”

The 2010 Toyota Camry Hybrid features dynamic styling, impressive performance and handling, Toyota’s sterling reputation for quality and safety, and a generous suite of standard equipment. As a fuel-efficient, low-emissions hybrid vehicle, the Camry Hybrid may qualify for government-granted incentives: more information may be found on Toyota Canada’s web site, www.toyota.ca.

The 2010 Toyota Camry Hybrid is now on sale at Toyota dealers across Canada: it carries a manufacturer’s suggested retail price starting at $30,900.

2010 TOYOTA CAMRY HYBRID – PRODUCT DETAIL

Models

The 2010 Toyota Camry Hybrid is available in one model, as follows:

Power and performance

The 2010 Toyota Camry Hybrid is powered by Toyota’s Hybrid Synergy Drive system - the most proven gasoline-electric full hybrid system on the planet, installed in more than one million hybrid vehicles since its introduction in 1997.

Each application of the Toyota Hybrid Synergy Drive system is tailored to the model in which it is installed. For the 2010 Camry Hybrid, Toyota has adopted a 2.4-litre four-cylinder engine mated to a high-torque electric motor/generator and powerful storage battery to deliver the equivalent of up to 187HP through a much greater speed range than an equivalent gasoline-only power source. For example, the electric motor is able to deliver maximum torque instantly - unlike a gasoline engine, which only delivers maximum torque at high engine RPMs. The result is seamless, powerful acceleration at any speed, with just a touch of the throttle.

The Toyota Hybrid Synergy Drive system also delivers up to 138lb-ft of torque @ 4,400RPM, while qualifying the Camry Hybrid as an emissions-friendly Tier 2 Bin 3 vehicle. In fact, the Camry Hybrid exceeds the world’s most stringent emissions standards, including California’s benchmark Advanced Technology Partial Zero Emissions Vehicle regulations.

The mid-size, four-door, five-passenger Camry also achieves a fuel-efficiency rating of 5.7L/100km (combined city/highway) – comparable to that achieved by many sub-compact cars.

Handling and control

The 2010 Camry Hybrid delivers an exceptional driving experience. The system’s continuously variable transmission and front wheel drive enable the Camry Hybrid to accelerate confidently, quickly and surprisingly smoothly – with no shock or lag time from gear shifts. Handling prowess draws on a full suite of Toyota control technologies, including the state-of-the-art Vehicle Dynamics Integrated Management (VDIM) system, Vehicle Stability Control and Traction Control.

Handling and control are enhanced with a suspension designed to deliver a comfortable, stable ride under a variety of conditions. The Camry Hybrid features Macpherson gas struts, coil springs and stabilizer bars fitted front and rear. The rear suspension is an independent, dual-link design.

Toyota’s electrically-driven rack and pinion power steering not only delivers a highly responsive steering feel at all speeds: It’s also more environmentally friendly, since it uses no power steering fluid and weighs less than conventional hydraulic power steering systems.

Brakes and tires

Driving situations develop quickly, which is why the 2010 Toyota Camry Hybrid features the superior braking power of Toyota’s Power Assisted Antilock Braking System with Electronic Brakeforce Distribution and Brake Assist. Front ventilated disc brakes and rear disc brakes deliver ample stopping power.

Ride comfort is enhanced with 16” wheels.

Comfort and versatility

The 2010 Camry Hybrid seats up to five adults in comfort and style. With power adjustable driver’s seats and a 60/40 split/fold rear seats, the Camry Hybrid is versatile transport for people and their stuff – one that does more for Canadian families. Inside, the Camry Hybrid offers an enjoyable experience with:

• plenty of smart in-cabin storage and standard fittings such as steering wheel-mounted audio controls;
• Toyota’s high-visibility Optitron electronic analogue gauges with a multi-function display;
• cruise control;
• the Toyota smart key system with push button start;
• finishing touches such as a leather wrapped steering wheel and shift knob and dual zone climate control.

Safety and security

Safety is all around in the 2010 Toyota Camry Hybrid. LED tail lamps are not only more energy efficient and longer lasting, they’re also quicker to light and easier to see for drivers following behind. Standard in-cabin safety systems include seven airbags (driver and passenger, front seat mounted side, driver knee, front and rear/side curtain) and three point lap and shoulder seatbelts in all five passenger positions, including adjustable front passenger shoulder belt anchors as well as pre-tensioners and force limiters for the front seating positions. Younger occupants are protected with anchor points for child-restraint seats and child protector rear door locks.

Personalization

Buyers may personalize their 2010 Toyota Camry Hybid by visiting Toyota Canada’s web site (www.toyota.ca) or in any Toyota Dealership across Canada.

Peace of mind

The 2010 Camry Hybrid is provided with Toyota's no deductible, no transfer fee, comprehensive warranty that covers the entire vehicle for three years/60,000 kilometres. Power train components are covered for five years/100,000 kilometres, while hybrid-specific components are covered for eight years/160,000 kilometres. Major emission control components are covered for eight years/130,000 kilometres, while the vehicle is covered against corrosion perforation for five years with unlimited distance.

Toyota also provides 24-hour Roadside Assistance for all models. Help is just a phone call away at 1-888-TOYOTA-8. Roadside emergency services include battery boost, lockout service, fuel delivery, tire change, winching, and even towing. Optional Extended Care Protection is also available, which includes travel planning and trip interruption assistance, vehicle rental help, lubrication maintenance, and mechanical protection of 17 major mechanical component groups for up to six years/200,000 kilometres.

2010 Toyota Camry Hybrid – features and specifications

2010 Camry Hybrid – Available upgrade packages

Premium Package with Navigation

Includes: In-dash four-disc CD changer; Four-way power adjustable passenger seat; leather seat surfaces; heated front seats; DVD-based navigation system; back-up camera; 7.0” Liquid Crystal Display monitor.

2010 Camry Hybrid – Technical information

Toyota Hybrid Synergy Drive(HSD)

The Toyota HSD system is customized to each model. On the Camry Hybrid, the Toyota HSD features a 2.4Litre four-cylinder gasoline engine mated to a high-torque electric motor, a powerful storage battery, and a sophisticated energy management system. The system allows the gasoline engine and electric motor to work independently or together, switching seamlessly between modes as driving conditions demand.

• At startup and low speeds, when energy demand is low, the Camry Hybrid is powered by the electric motor.
• As speed increases, the gasoline engine kicks in. It also generates electricity to power the electric motor and charge the storage battery.
• During acceleration, the gasoline engine receives additional power from the electric motor, thus improving performance, saving fuel and reducing emissions.
• When slowing down or braking, the Camry Hybrid’s regenerative braking system uses kinetic energy to generate electricity and recharge the battery.

The benefits are many:

• With 187 horsepower, available across a broad band of engine speeds, plus up to 138 lb-ft of torque available in a large power band, the Toyota Hybrid Synergy Drive gives the Camry Hybrid plenty of power and impressive acceleration.
• A significant reduction in smog-forming emissions compared to a conventionally powered vehicle, giving it a Tier 2, Bin 3 emissions rating.
• Remarkable fuel efficiency on par with many sub-compact cars.

Engine: 2.4L 4-cylinder

Features: Dual overhead cams; 16 valves; Variable Valve Timing with intelligence (VVT-i); Electronic Throttle Control System with intelligence (ETCS-i).

Emissions rating: Tier 2, Bin 3.

Transmission: Continuously Variable Transmission

Fuel efficiency 5.7L/100km city; 5.7L/100km highway; 5.7L/100km combined.

Variable Valve Timing with intelligence

VVT-i is a Toyota engine system that continually varies the intake valve timing to deliver optimal valve timing for a full range of driving conditions. It improves drivability, performance and fuel efficiency, and reduces emissions.

Electronic Throttle Control System with intelligence (ETCS-i)

The principle behind ETCS-i – sometimes called “drive-by-wire” – is used on all modern racing cars. When the driver depresses the accelerator, the engine instantaneously receives an electronic signal demanding more power. By replacing the traditional, less-efficient cable link between pedal and engine, ETCS-i can provide better fuel efficiency, faster response and smoother acceleration. It also networks with the engine’s computer to co-ordinate with other control systems, as appropriate.

Capabilities

Seating capacity: 5 adults

Cargo capacity: 0.30 m³ (10.6 ft³)

Vehicle Dynammics Integrated Management

Vehicle Dynamics Integrated Management (VDIM) is the most sophisticated handling and control system Toyota offers. Specially tuned for each vehicle on which it’s fitted, VDIM uses information from computer-linked sensors to compare actual vehicle performance to driver commands. In this way, it’s able to anticipate potential vehicle stability problems such as a skid or slide. VDIM then makes subtle interventions through a combination of braking, throttle, and steering – in most cases, invisible to the driver – to maximize control.

Vehicle Stability Control

Toyota’s Vehicle Stability Control (VSC) is an active safety system that automatically helps to control a vehicle when it starts to slide – for example, when trying to turn at too high a speed. VSC compares driver braking and steering commands to the vehicle’s actual performance then activates individual brakes as needed and adjusts the throttle setting to help maintain stability and keep the vehicle on course.

Antilock Braking System

Toyota’s Antilock Braking System (ABS) uses sensors to monitor speed, traction, vehicle load and the driver’s applied brake force. The ABS then controls brake applications to minimize wheel lock-up, reducing the chance of the vehicle skidding. The result is shorter stopping distances on wet, gravelly, sandy or other surfaces where traction is questionable.

Electronic Brake Force Distribution

Toyota’s Electronic Brake Force Distribution (EBD) system minimizes stopping distances by maximizing the braking power applied to those wheels that have the best grip. This system also automatically adjusts the fore/aft brake balance according to vehicle load, and the right/left brake balance if brakes are applied during cornering.

Brake Assist

Toyota’s Brake Assist (BA) is a system designed to assist the driver during emergency braking by supplementing the braking power applied if the driver has not pushed hard enough on the pedal in an emergency braking situation. It works in conjunction with ABS to minimize lock-up during emergency situations.

For more information, visit www.toyota.ca