September 25, 2007 (TORONTO) - The 2008 Camry: Toyota's popular mid-size passenger car combines power, style, quality, safety and comfort  - Toyota Canada today introduced the 2008 Toyota Camry, in five models with a choice of engines, transmissions, and options packages sure to please Canadians who have made the Camry one of the best-selling mid-size passenger cars in the country.

"The Camry is arguably the most recognized nameplate in the Toyota family, and represents the quality, safety and comfort that Canadians associate most with the brand," explained Tony Wearing, Managing Director of Toyota Canada Inc. "The current generation Camry is a perfect expression of these characteristics, but it is also infused with fresh, dynamic styling and performance."

For 2008, the Camry is available in five models: LE, SE, LE V6, SE V6 and the top of the line XLE V6.
All 2008 Camry models come well-equipped with standard features such as:

  • AM/FM stereo/CD player with MP3/WMA capability, audio auxiliary input jack, six speakers and steering wheel mounted audio controls;
  • Optitron electronic gauges including tachometer, outside temperature gauge and dual trip odometer;
  • Power door locks and power windows with driver side auto down;
  • Silver accented interior trim;
  • Cruise control;
  • Accessory power outlets;
  • Flexible storage including overhead sunglass, front console box with lid, multiple cup holders, and front seat back and door map pockets;
  • Keyless entry with trunk release;
  • Variable intermittent wipers;
  • Projector style halogen headlamps;
  • Safety features including driver and front passenger airbags, front seat mounted side airbags, front driver knee airbag and front and rear head/side curtain airbags;
  • Engine immobilizer;
  • Colour-matched bumpers, mirrors and door handles.

The 2008 Camry LE trim level comes with either a four-cylinder or V6 engine and includes many standard convenience, comfort and safety features. These include air conditioning with a cabin air filter and rear seat heater ducts, a 60/40 split fold-down rear seat, dual vanity mirrors, a four-spoke steering wheel with tilt/telescoping column and an illuminated ignition key.

The sporty 2008 Camry SE trim level is again available with either a four-cylinder or V6 engine. The four-cylinder Camry SE is available with either a manual or automatic transmission. The many standard features of the SE model reflect its sporty style - inside and out. These include front sport seats and sport fabric seat material throughout, leather wrapped steering wheel and shift knob, sport design scuff plates and aluminium sport pedals with rubber inserts and a sporty three-spoke steering wheel on a tilt/telescoping column. 2008 Camry SE models ride on 17" aluminium alloy wheels with wheel locks and feature colour-matched side skirts and rear spoiler, plus a sport style grille and chrome tail pipe.

The top of the line 2008 Camry XLE V6 is available in one fully-loaded package, featuring Vehicle Stability Control and Traction Control, a JBL Audio System featuring AM/FM stereo/in-dash 6-disc CD changer/MP3/WMA player plus audio auxiliary input jack, Bluetooth capability, eight speakers, diversity antenna and steering wheel-mounted audio system controls. The well-appointed Camry XLE also includes leather seat surfaces with front heated seats, air conditioning with automatic feature and dual zone control, cabin air filter, rear seat heater ducts and a power moonroof. For added convenience and safety, the Camry XLE features the Toyota Smart Key System with Push-button start, a full suite of instrumentation including a multi-information display and an anti-theft system.

The 2008 Toyota Camry is on sale in Canada now. The Camry LE carries a manufacturer's suggested retail price starting at $25,900, while the Camry LE V6 starts at $29,500. The sporty Camry SE starts at a suggested $26,705 for the four-cylinder version, and $32,110 for the Camry SE V6. The top of the line Camry XLE V6 starts at a suggested $37,525.


2008 TOYOTA CAMRY - PRODUCT DETAIL

Four or six? A choice of engines

The 2008 Toyota Camry is offered with a choice of engines. The LE and SE models are equipped with Toyota's proven 2.4 litre four-cylinder engine featuring a lightweight aluminium alloy block, dual overhead cams with balance shafts, 16 valves, variable valve timing with intelligence, sequential mulit-port fuel injection and an electronic throttle control system with intelligence and a stainless steel exhaust. This compact but powerful four-cylinder engine delivers up to 158 HP and up to 161 lb-ft of torque.

The V6 Camry models (LE V6, SE V6 and XLE V6) are fitted with a 3.5 litre V6 with aluminium alloy block, dual overhead cams, 24 valves, dual variable valve timing with intelligence (on both the intake and exhaust cams), sequential multi-port electronic fuel injection, Toyota's electronic throttle control system with intelligence, a variable induction system and acoustic control induction system, and a dual stainless steel exhaust. The 3.5 litre V6 produces up to 268 HP and up to 248 lb-ft of torque.

The Camry LE is fitted with an available five speed automatic electronically controlled transmission with overdrive, which is also available for the Camry SE. This engine-transmission combination has a fuel efficiency rating of 9.5L/100km city and 6.2L/100km highway.

The Camry SE is standard-equipped with a five-speed manual transmission that gives it a fuel efficiency of 9.6L/100km in the city and 6.4L/100km on the highway.

All V6 Camry models are standard equipped with a six-speed automatic electronically controlled transmission with overdrive and sequential multi-mode shifters. This engine-transmission combination has a fuel efficiency rating of 10.7L/100km city and 7.0L/100km highway.

Full control

All 2008 Camry models deliver the driving confidence of front-wheel drive. In addition, Toyota's Vehicle Stability Control and Traction Control technologies are available for the Camry LE V6, and are standard on the Camry SE V6 and Camry XLE V6.

All Camry models feature Macpherson gas struts front and rear. The Camry LE, LE V6 and XLE V6 feature a front suspension and rear independent suspension with coil springs and stabilizer bars. On the SE and SE V6 models, components are sport tuned, and include a dual-link on the rear suspension.

Braking power is plentiful, thanks to front ventilated discs and rear disc brakes, reinforced with a full suite of braking technologies including Toyota's Antilock Braking System, Electronic Brake Force Distribution, and Brake Assist.

Equipped for Convenience and Comfort

The 2008 Camry comes with a suite of standard features. Five trim levels offer a choice for discerning buyers. The four-cylinder Camry LE comes standard with many other convenience, comfort and safety features. These include:

  • Air conditioning with a cabin air filter and rear seat heater ducts;
  • A 60/40 split fold-down rear seat;
  • Dual vanity mirrors;
  • Four-spoke steering wheel with tilt/telescoping column;
  • Illuminated ignition key.

The Camry LE is available with a number of options packages that add style, comfort and luxury amenities. The Convenience Package adds 16" aluminium alloy wheels with wheel locks, power-adjustable driver's seat, front and rear splash guards and an electrochromic rear view mirror with integrated digital compass.

The Moonroof Package builds on the Camry LE Convenience Package by adding a power moonroof, an integrated garage door opener, illuminated vanity mirrors and rear seat reading lamps.

The Camry LE may also be fitted with a Leather Package, which adds the luxury of leather seat surfaces, simulated leather door trim and heated driver and front passenger seats with high/low settings.

The four-cylinder Camry SE sport model is available with either a manual or automatic transmission. Its many standard features reflect sporty style:

  • Front sport seats and sport fabric seat material throughout;
  • Power-adjustable driver's seat;
  • A rear seat fold-down centre armrest with pass-through to the trunk;
  • Leather-wrapped three-spoke steering wheel and shift knob;
  • Sport design scuff plates and aluminium sport pedals with rubber inserts;
  • 17" aluminium alloy wheels with wheel locks;
  • Colour-matched side skirts and rear spoiler, plus a sport style grille and chrome tail pipe;
  • Fog lamps.

The Camry SE may be fitted with a Leather and Moonroof Package, which adds several style and comfort features, including power-adjustable front passenger seat, leather seat surfaces, an integrated garage door opener, power moonroof, dual illuminated vanity mirrors, an electrochromic rear view mirror with integrated digital compass, rear seat reading lamps and heated front seats (automatic transmission model only).

The Camry LE V6 delivers six-cylinder power and performance, and is well equipped with many standard features. The Camry LE V6 includes all standard features found on the four-cylinder Camry LE, plus:

  • Power-adjustable driver seat;
  • Front and rear splash guards and a chrome tail pipe.

The Camry LE V6 may be fitted with a Moonroof Package, which adds a power moonroof plus performance and convenience features, including Vehicle Stability Control, Traction Control, an integrated garage door opener, dual illuminated vanity mirrors, electrochromic rear view mirror with integrated digital compass and rear seat reading lamps.

The Camry LE V6 may also be fitted with a Leather Package, which offers occupants premium amenities like leather seat surfaces, simulated leather door trim and heated driver and front passenger seats with high/low settings.

The Camry SE V6 combines V6, dual exhaust power and performance with sporty style. The Camry SE V6 is standard-equipped with the many features found on the four-cylinder Camry SE, plus:

  • Vehicle Stability Control and Traction Control;
  • Integrated garage door opener;
  • An electro-chromatic rear view mirror with integrated digital compass.

The SE V6 is also available with a Leather and Moonroof Package, which adds a suite of comfort and luxury features, including a premium JBL audio system that adds an in-dash six-disc CD changer with MP3/WMA capability, eight speakers, Bluetooth capability, a power-adjustable front passenger seat and leather seat surfaces. In addition, the package includes heated driver and front passenger seats, a power moonroof, dual illuminated vanity mirrors, an anti-theft system and rear seat reading lamps.

The top of the line Camry XLE V6 is available in one fully-loaded package, featuring:

  • Vehicle Stability Control and Traction Control;
  • JBL Audio System, featuring AM/FM stereo/in-dash 6-disc CD changer/MP3/WMA player plus audio auxiliary input jack, Bluetooth capability, eight speakers, steering wheel-mounted audio system controls and diversity antenna;
  • Air conditioning with automatic feature and dual zone control, cabin air filter, rear seat heater ducts, and a plasma cluster to reduce airborne germs;
  • Power adjustable driver and front passenger seats with high/low seat heaters;
  • Leather seat surfaces throughout;
  • 40/20/40 split fold down rear seats with fold-down centre armrest with pass-through to trunk;
  • The Toyota Smart Key System with Push-button start;
  • A full suite of instrumentation including a multi-information display and an electrochromic rear view mirror with integrated digital compass;
  • Four-spoke steering wheel with tilt/telescoping column;
  • Rear reading lamps and dual illuminated vanity mirrors;
  • Integrated garage door opener;
  • Power moonroof and rear window sunshade;
  • Anti-theft system;
  • Front and rear splash guards plus chrome grille tailpipe;
  • 16" aluminium alloy wheels with wheel locks;
  • Fog lamps.

Safety and Security

Inside, the 2008 Camry seats up to five passengers in comfort, style and safety. Standard safety systems include driver and front passenger airbags, front seat mounted side airbags, a driver's knee air bag, and front and rear head/side curtain airbags. Three-point lap and shoulder seatbelts are fitted in all five passenger positions, and include adjustable "B" pillar shoulder belt anchors as well as pre-tensioners and force limiters for the front seating positions. Younger occupants are protected with anchor points for child-restraint seats and child protector rear door locks.

Personalization

Customers may personalize their 2008 Camry using the Vehicle Configurator on Toyota Canada's web site (www.toyota.ca) or in any Toyota Dealership across Canada.

Peace of mind

The 2008 Camry is provided with Toyota's no deductible, no transfer fee, comprehensive warranty that covers the entire vehicle for three years/60,000 kilometres. Power train components are covered for five years/100,000 kilometres, major emission control components are covered for eight years/130,000 kilometres and corrosion perforation for five years with unlimited distance.

Toyota also provides 24-hour Roadside Assistance for all models. Help is just a phone call away at 1-888-TOYOTA-8. Roadside emergency services include battery boost, lockout service, fuel delivery, tire change, winching, and even towing. Optional Extra Care Protection (ECP) is also available, which includes travel planning and trip interruption assistance, vehicle rental help, lubrication maintenance, and mechanical protection of 17 major mechanical component groups for up to six years/200,000 kilometres.