(TORONTO) – Toyota Canada is making it even easier for RBC Rewards members to get into a new Toyota car or truck.  For a limited time only, when members redeem their RBC Rewards points for Toyota gift certificates and apply up to $500 worth toward the purchase, lease or finance of a new Toyota vehicle, Toyota will match the amount.
 
“Since Toyota teamed up with RBC Rewards in 2007, thousands of Canadian Toyota drivers have redeemed RBC Rewards points for Toyota gift certificates which have been used for everything from oil changes to new vehicle purchases,” noted Stephen Beatty, Managing Director at Toyota Canada Inc. “With this limited time offer, Canadians using Toyota gift certificates redeemed using RBC Rewards points for a new Toyota vehicle purchase, lease or finance will enjoy two for one value as Toyota matches, dollar for dollar, their RBC Rewards Toyota gift certificate value.”
 
Toyota Canada will value match up to $500 in Toyota gift certificates when put toward the purchase, lease or finance of a new Toyota vehicle, doubling the amount an RBC Rewards member has available to help fund their new vehicle.  RBC Rewards members should redeem early for their Toyota gift certificates, as they only qualify for this promotion at a Toyota dealership until March 1, 2010. 
 
 “Canadians turn to Toyota, month after month, for safe, high quality, dependable cars, trucks and SUVs that offer more power with less fuel than ever before, combined with compelling offers that make it easy to add a new Toyota to their lives,” Mr. Beatty continued. “This new offer is the latest example of how Toyota is committed to creating vehicles and marketing programs that deliver more to customers.”