The next generation of the car Canadians love is stylish, fun to drive, efficient – and remarkably affordable
 
(August 28, 2013 – TORONTO) It’s a Canadian, and global, success story that can’t be beat – and for the 2014 model year, it gets even better. The Canadian-built Toyota Corolla is all-new – with bold styling, a surprising level of features and technology as standard, impressive safety and efficiency, plus new levels of performance. It’s Corolla like you’ve never seen it before – and with a starting MSRP below $16,000 the new Corolla delivers tremendous value, too.
 
“The world’s best selling car – and thanks to Canadians, it is one of the most popular models in Canada – the Toyota Corolla has never looked better and never been so much fun to drive,” said Larry Hutchinson, Vice President, Toyota Canada Inc. “We’re pleased to offer the all-new, 2014 Toyota Corolla with a mix of models and packages designed to appeal to a broad range of Canadian drivers.”
 
Every 2014 Corolla benefits from a long list of improvements and enhancements. It’s the first vehicle in the compact segment to come standard equipped with LED headlamps. All models feature: power door locks; power windows; an audio system with Bluetooth® capability, USB audio input and steering wheel-mounted audio controls; a comprehensive active and passive safety system including eight airbags; and more.
 
Bold, sporty styling defines the new Corolla on sight. Inside, fresh materials and finishes deliver even greater comfort behind the wheel. New transmissions and other enhancements boost efficiency for more driving fun and even greater value.
 
The 2014 Toyota Corolla is offered in several models, and a choice of trim levels.
 
The Corolla CE (MSRP starting at $15,995) features an all-new, robust six-speed manual transmission for better fuel economy, or a proven four-speed automatic. The Corolla CE comes with a long list of standard features and is a price leader perfect for first time buyers.
 
The Corolla LE (MSRP starting at $19,500) is configured to appeal to the core of the compact sedan segment. It’s available in a single model featuring the all-new Continuously Variable Transmission – Intelligent Shift (CVTi-S). A first for Corolla, this agile, engaging transmission delivers tremendous fuel efficiency and impressive response. Additional standard features include an ECO driving indicator and automatic headlamp system. The Corolla LE is offered in four trim levels, delivering progressive levels of comfort, style and technology.
 
The Corolla S (MSRP starting at $19,215) hits several emotional notes to deliver big driving fun. It’s available with a six-speed manual or with the CVTi-S, enhanced with sequential shift mode, steering wheel-mounted paddle shifters and a special sport mode driving mode. The Corolla S features a more aggressive look with: a mesh upper grille; 17” inch aluminum alloy wheels; rear spoiler; and side mirrors with integrated turn signals. Inside, the Corolla S features seats finished in sport fabric with leatherette trim; heated front seats; a multi-information display; a back-up camera; and more. Like the LE, the Corolla S is offered in four trim levels that deliver progressive levels of style and performance.
 
The Corolla LE ECO (MSRP starting at $20,250) is an all-new model for 2014. It’s a technology leader, with an engine enhanced with the VALVEMATIC continuously variable valve train and other enhancements including: automatic air conditioning; a back-up camera; heated front seats; an ECO driving indicator; automatic headlamp system; and more. The Corolla LE ECO is the Corolla with the most horsepower, even as it reasserts Corolla’s position as the fuel efficiency leader in the segment. As such, it’s the perfect vehicle for those looking for a compact that does it all – from maximum efficiency to maximum driving fun. The Corolla LE ECO is offered in two trim levels.
 
The 2014 Toyota Corolla goes on sale next week at Toyota Dealers across Canada.
 
For more information on features and specifications, visit www.toyota.ca/corolla.
 
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every vehicle starting in 2011. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. The Toyota Corolla, Matrix and RAV4 are built for the North American market at Toyota Motor Manufacturing Canada Inc. (TMMC).