With the lowest starting MSRP for a plug-in hybrid at $35,700 before provincial government incentives, the 6th hybrid in the Toyota fleet is already making an impact on drivers across the country
 
(TORONTO, ON – September 28 2012) The all-new 2012 Toyota Prius Plug-in Hybrid just went on sale through Toyota dealerships across Canada this month, and some of the first buyers are eager to share their stories.  Why? The Toyota Prius Plug-in carries a suggested starting price of just $35,700 – the lowest of any plug-in hybrid (before applicable government incentives of up to $5,092* in certain provinces); it offers an impressive list of standard features and intuitive technologies; and most of all, only the Toyota Prius Plug-in can deliver confidence that’s based on the most proven hybrid powertrain in the world.

Prius Plug-in first owners speak up
The first owners of the new Prius Plug-in Hybrid include noted scientist and environmentalist David Suzuki, Autoshare and University of Sherbrooke professor Maxime Dubois.
 
Here are a couple of their stories:
  • “The integration of electric vehicle operation, which switches seamlessly to full hybrid mode as needed, is what attracts me most to the Prius Plug-in Hybrid,” noted Autoshare President Kevin McLaughlin. “This results in less range anxiety while offering optimum fuel efficiency and supports the next generation of car sharing – the use of plug-in hybrid vehicles and green energy sources to further reduce society’s carbon emissions.”
  • “I have been driving a second generation Prius for four years, and as a university professor I had the chance to test the Prius Plug-in Hybrid in 2010,” said Maxime Dubois. “There is a unique feeling associated with a pure EV run, while the availability of the gasoline engine for higher power and longer distance journeys gives one the feeling of driving a highly optimized vehicle, where every bit of energy is used for the right purpose.”
 
 Fast Facts on the 2012 Prius Plug-in
The 2012 Toyota Prius Plug-in Hybrid delivers the future of the automobile, and it’s now available through Toyota Dealerships across Canada. The Prius Plug-in Hybrid inspires confidence like no other plug-in. That’s because the Prius Plug-in and its third generation Hybrid Synergy Drive technology – already proven in more than four million vehicles around the globe – was extensively tested in Canada, undergoing more than two years of real-world field trials as part of a global testing program. Feedback from these trials helped Toyota engineers optimize the Prius Plug-in’s driving and ownership experience.
 
The Prius Plug-in Hybrid features room for five adults and up to 443 litres of luggage space. With a powerful but lightweight lithium-ion battery pack, the Prius Plug-in Hybrid is ready to go with a full charge in as little as 90 minutes when connected to a 220v dedicated socket or 3 hours when connected to a 110v dedicated 15 amp socket – and automatically switches to its full hybrid gasoline-electric system once the electric power is depleted so there’s never any worry about arriving at your destination.
 
The Prius Plug-in Hybrid offers impressive efficiency of just 2.0 Le / 100 KM (city/highway combined) when taking advantage of its Electric Vehicle (EV) capabilities. And the Prius Plug-in Hybrid’s Electric Vehicle range – up to 25 KM in city driving – means typical Canadian commuter ranges can be made without using a drop of gas.  The Prius Plug-in is also capable of driving on electric power alone (or EV mode) up to 100 kilometres per hour.
.The 2012 Prius Plug-in is available through dealers across Canada.

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota offers the most fuel efficient passenger car fleet in Canada, led by the industry’s largest selection of advanced technology vehicles such as the Toyota Prius. With a rich history of respect for the environment, Toyota Canada Inc. and its Dealerships align with like-minded organizations including Evergreen and through the Toyota Canada Foundation, Earth Day Canada, Scientists in School and the Traffic Injury Research Foundation (TIRF), to make things better where we live, work and play. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.
 
For more details, including a full list of media contacts, digital images and product details please visit na1.ipressroom.com.
 
*See more details on Prius Plug-in provincial government incentives:
 
Based on Government of Canada test methods. Estimate includes consumption of electricity and gasoline energy during EV Mode operation. Le/100km represents the electric equivalent L/100km. Your actual results will vary for many reasons including temperature, driving conditions, and how you drive and maintain your vehicle.