Big selection and big savings to be enjoyed now at Toyota dealerships

Aggressive cash incentives and rates offered on high demand Toyota products that are in dealerships now and more arriving daily as North American production ramps up to 100%

(TORONTO) – June 17, 2011 – Third party accolades have indicated that Toyota is “#1 For a Reason” when it comes to safe, fuel-efficient, well-built, value-priced vehicles*. During the month of June Toyota is letting customers know that the vehicles customers want are available at dealerships across Canada now with the ”Big Selection & Big Savings” sales campaign.

With aggressive messaging in newspaper, TV, online, and radio in big and small markets, drivers will not be able to miss the fact that Toyota dealers have “Big Selection & Savings” right now.

Some of the current strong and compelling offers are:

·         Camry, $3,500 cash incentives or finance rate of 0.9% / up to 60 months

·         Sienna, a $500 cash incentive and finance rate of 2.9% / 36 months

·         Made-in-Canada Corolla Manual Transmission, up to $2,000 cash incentive and finance rate of 1.9% for 60 months

·         Made-in-Canada Matrix, a $500 cash incentive and finance rate of 1.9% for 60 months

·         Venza, made-in-Canada Corolla, Matrix, and RAV4, a 0% financing rate for 36 months

·         Tundra 4x4, $4000 in cash incentives

Toyota dealerships have the vehicles customers want at the price they want right now, so we’re very excited about Toyota’s ‘Big Selection & Big Savings’ campaign,” said Tony Wearing, Managing Director, Toyota Canada Inc. “Canadian customers can shop with confidence that our dealerships have the product now with more arriving daily.”

Customers can contact their Toyota dealership to take advantage of these offers now, and visit Toyota.ca for more details.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montrealand Halifax and parts distribution centres in Toronto and Vancouver.

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*Third party accolades: http://media.toyota.ca/pr/tci/en/toyota-canada-inc-awards-and-accolades-101914.aspx?ncid=12946