(TORONTO) – Michel Levesque of New Denmark, New Brunswick, bought his first Toyota, a Corona, in 1975 and loved it. Incredibly, over the next 35 years, he went on to own more than 40 Toyota vehicles of every model and description. Today, Michel will add a 44th Toyota vehicle to the list of those he has owned, and it may be the most special of all: a brand new 2011 Toyota Tundra pick-up truck, which he has selected as his grand prize for being named Toyota’s #1 Fan.
Michel’s story, spanning decades and dozens of Toyota vehicles, touched fans across the country. He earned more than 4,300 public online votes in the final phase of the contest – greater than 43 per cent of all votes cast – while also earning top marks from a panel of independent judges. As the grand prize winner, Michel won a Toyota vehicle of his choice (up to $50,000 value) – and, of course, official bragging rights to the title of Toyota’s #1 Fan.
“After more than 35 years and 40 Toyota’s throughout my life, there are so many reasons why I keep coming back to the brand,” said Michel. “I was certainly impressed with that first Corona, but after all that have followed – Corollas, Celicas, Land Cruisers, Tacomas, Tundras and Camrys – I’m proud to be chosen as Toyota’s #1 Fan. I thank Toyota Canada not only for the grand prize Tundra, but also for the many happy years of vehicle ownership I’ve enjoyed since 1975.”
To launch its social media campaign, Toyota asked Canadians “Who is Toyota’s #1 fan?”. Canadians could enter the contest on the official Toyota Canada Facebook page by posting a one minute video or five photos and a story. From over 1,500 eligible online entries, Michel and five other entrants were selected as finalists. Short videos were prepared to tell the stories of all six finalists and Canadians were invited to vote for their choice. Thousands of people from coast to coast viewed the videos and voted throughToyotaCanada’s new Facebook page and enhanced twitter feed.
“We were amazed at what we saw in this contest; we hope it’s just the start of more great online conversation between Toyota and all of our fans and customers,” said Stephen Beatty, Managing Director at Toyota Canada Inc. “Each finalist had a powerful entry; Canadians voted and agreed, however, that Michel had a winning combination of warmth, humour and a truly unique history with theToyota brand. Our congratulations go out to Michel; we know he’ll add a new chapter to his Toyota story with the arrival of his prize Tundra.”
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