Unique application lets you see the RAV4 inside and out, and take it for a drive in all four seasons
 
TORONTO, ON., (August 28, 2013) – You can now experience the power and performance of the all-new Toyota RAV4 in the palm of your hand. Thanks to a new “augmented reality” application that can be downloaded in both English and French, smartphone and tablet users can take the RAV4 for a spin in a simulated world that has snowy winter streets, hot summer pavement and everything in between. You can follow the RAV4 as it drives through the countryside or through the city – all just by simply maneuvering your mobile device.
 
You can also explore the premium interior and stylish exterior of the RAV4, seeing it all from every possible angle. In addition, key information is seamlessly integrated with text pop-ups to let the user learn about some of the RAV4’s great features, such as a new rear liftgate with available power and adjustable feature, or how the the RAV4’s  2.08 cubic metres of cargo space can accommodate your gear.
 
The all-new, Canadian-made RAV4 is built to play, offering a winning combination of a fun-to-drive spirit, versatility and efficiency, along with inspired styling and performance. It features a new 6-speed sequential transmission, available Dynamic Torque Control All Wheel Drive (AWD) system, and other upgrades to improve performance and handling.  
 
To download  the new RAV4 Augmented Reality App, visit rav4playground.ca on your smartphone or tablet.
 
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every vehicle starting in 2011. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. The Toyota Corolla, Matrix and RAV4 are built for the North American market at Toyota Motor Manufacturing Canada Inc. (TMMC) in Cambridge, Ontario.
 
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