Toyota’s vision for the future all about environmental responsibility – from designing and manufacturing vehicles to day-to-day corporate operations to investing in community efforts
 
(TORONTO) – As a leader in environmental sustainability, Toyota is proud to offer a more fuel efficient, more powerful and more affordable than ever before line-up of eco-friendly hybrid vehicles for Canadians.
 
Celebrating those vehicles is an important part of how Toyota Canada is commemorating Earth Week this year, complementing an array of special initiatives being undertaken that demonstrate how Toyota’s values and vision for the future are driven by doing what we can to reduce our impact on our planet.   
 
“In a recent Millward Brown study of Canadian new vehicle intenders, almost half of those under the age of 25 would consider a hybrid as their next vehicle choice; that's more than any other age demographic in the study,” said Stephen Beatty, Managing Director at Toyota Canada Inc. “That’s encouraging for the planet and for Toyota. It means the next generation of car buyers are looking to advanced technology like hybrids for their next purchase. We are proud to be able to say that Toyota has the most fuel efficient passenger car fleet in Canada, according to the most recent Transport Canada CAFC results for the 2010 model year.”
 
Beatty added that in everything Toyota does, the company strives to be a leader in environmental sustainability.
 
“It applies to how we design, engineer and manufacture vehicles, how we operate our dealerships and offices, and how we work with our stakeholders and local communities to help them as well,” he said.  “Earth Week gives us a wonderful opportunity to celebrate what we do each and every day.” 
 
This week, special activities are taking place each day, with the momentum sustained right through until next Monday (April 23). Some highlights include:
 
 Toyota Canada
  • Toyota sponsored an exhibit at the Green Living Show last weekend to promote the environmental benefits of fresh, sustainable homegrown food; and held test drives that provided the first opportunity to drive the entire Prius Family.
  • The Metro newspaper is running a “Pick Your Prius” contest and display, in which one lucky winner will be able to win a Prius of their choice – up to a maximum of $28 865 plus tax. The contest began in Vancouver on April 12 and will end in Montreal on April 25. Just in time for Earth Week, a Pick Your Prius event and display will be at Toronto’s Yonge-Dundas Square April 19-21. To enter the contest, or for more information, visitmetronews.ca/pickyourpriuscontest/.
 
Toyota Associates
  • Toyota Canada Inc. associates are holding “Electronic Waste and Donation Days” on Wednesday (April 18) and Thursday (April 19) to help divert waste from landfill by recycling used electronics and donating working items.
  • On Friday (April 20), employees will be venturing into their local communities for a “clean-up day.”
  • On Sunday, Earth Day (April 22), Toyota will announce its annual Earth Day scholarship winners.
  • Also on Sunday, Toyota’s Pacific zone office in Richmond BC will be hosting a hybrid clinic, which will allow those interested in hybrid technology to get up close and personal with Toyota’s hybrid fleet by test driving and talking to hybrid experts
  • At CAPTIN, a Toyota manufacturing plant for aluminum wheels, three large aluminum picnic tables are being donated to Earthwise Farm, a non-profit local environmental organization that cultivates sustainable communities through environmental education and stewardships. The tables will be used for a variety of activities at the farm.
 
Toyota Dealerships
  • At Woodhaven Lexus Toyota in Winnipeg, all of the parking lot pole lights are being changed to more energy-efficient LED fixtures.
  • Cochrane Toyota in Alberta welcomes the return of a family of osprey birds, where a specially constructed nesting area was built. In addition, 1.2 acres of dealership property are being set aside for a wetland conservation project.  
  • On April 18, the team at North Bay Toyota is donating saplings to local schools.
  • Upper James Toyota in Hamilton is having a sale on hybrids, encouraging clients to bring in a recyclable item to receive further discounts.
  • Stouffville Toyota in the Greater Toronto Area will celebrate its LEED Certification at an event on April 23.
 
Toyota Customers/Fans
  • Daily from Monday until Earth Day on Sunday, one compelling, personal story of a hybrid owner is being featured on Toyota’s Facebook page. To read these stories please follow us at www.facebook.com/toyotacanada.
  • Each day until Sunday, one environmentally-themed trivia question is being posed about Toyota vehicles on Twitter. The first five people to answer the question correctly win an eco-friendly water bottle. To enter the contest, visit us atwww.twitter.com/toyotacanada.        
 
About Toyota Canada Inc.
 
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota Canada offers the most fuel efficient passenger car fleet in Canada, led by the industry’s largest selection of advanced technology vehicles such as the Toyota Prius. With a rich history of respect for the environment, Toyota Canada Inc. and its Dealerships align with like-minded organizations including the Toyota Evergreen Learning Grounds program and through the Toyota Canada Foundation, Earth Day Canada and Scientists in School, to make things better where we live, work and play. Additionally, Toyota’s commitment to operating in harmony with the environment and sustainable mobility can be found here, in the Toyota North America Environmental Report. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.