Toronto, ON., (March 27, 2014) – In its annual survey of Canadians, Reader’s Digest has once again found that Toyota is the one of the country’s most trustworthy passenger car brands.

The survey has been conducted for the past six years. Each time, Toyota has emerged as one of the choices for most trusted passenger car manufacturer. Toyota was also named the most trusted hybrid car manufacturer for the fourth consecutive year.
 
“Satisfying the needs and wants of our customers and being rewarded with their trust and loyalty makes us very proud," said Seiji Ichii, President and CEO Toyota Canada. "We thank our customers for their support and honouring Toyota Canada with 6  consecutive year wins of these two awards.”
 
For the survey, Reader’s Digest commissioned Ipsos Reid to study who Canadians view as Canada’s most trusted brands in 37 product categories. Approximately 2,500 surveys were completed, providing a representative sample of the Canadian population. 
 
This latest accolade comes shortly after Toyota received a number of other prestigious awards:
  • Long-term value – Toyota collected more awards in February for the long-term value of its vehicles than any other Canadian manufacturer, with 10 from ALG, seven from Canadian Black Book, and three from Kelley Blue Book. These came a few months after Vincentric named Toyota the Best Value Passenger Car Brand for the second straight time, with 12 specific vehicles notching individual awards.
  • Fuel economy – In February, Natural Resources Canada named six Toyota Canada vehicles as best-in-class for fuel efficiency for the 2014 model year, more than any other automotive manufacturer.
  • Safety – In 2013, Toyota earned 13 Insurance Institute for Highway Safety (IIHS) Top Safety Pick awards, the most of any automotive brand.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every vehicle starting in 2011. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.
 
TMTrusted Brand is a registered trademark of Reader's Digest Association Canada ULC
 
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