May 22, 2012—Toyota Motor Corporation (TMC) announces that global cumulative sales of its hybrid vehicles have topped the 4 million mark as of April 301.

In Canada, the first hybrid, the Toyota Prius launched in 2001 and began as an exploration of future technologies, but has since evolved into a family to suit consumer needs. The Prius has been the best selling hybrid every year since launch, with the exception of 2006 – 2008 when it was outsold by the first generation Camry Hybrid. With the addition of the Prius v and Prius c earlier this year, the Prius family has seen total sales of over 26,000 as of March 2012.
 
“At Toyota Canada, we’ve seen how hybrids are moving mainstream,” said Tony Wearing, Senior Managing Director at Toyota Canada Inc. “For example, in April – the first full month of sales for the Prius c, 556 of this model were purchased, more than the 418 original Prius’ sold in its first full year. A testament to how Canadians are embracing hybrids now more than ever before.”
 
With 10 hybrids currently on the market Toyota Canada hybrid vehicles have accounted for over 80% of the Canadian hybrid market. With the Lexus ES 300h scheduled for launch in North America, TMC is committed to augmenting its product lineup even further.

As of April 30, 2012, TMC calculates that TMC hybrid vehicles2, since 1997, have led to approximately 26 million fewer tons3 of CO2 emissions—considered to be a cause of climate change—than would have been emitted by gasoline-powered vehicles of similar size and driving performance.  “That is equivalent to the amount of water that flows over Niagara Falls in three hours and ten minutes.” added Tony Wearing.

Having positioned hybrid technologies—consisting of the component technologies necessary for development of various environment-friendly cars—as key technologies, TMC plans to continue working to further raise performance, reduce costs, and expand its product lineup, including that of non-hybrid environment-friendly vehicles, to create vehicles that are popular with consumers.
 
1Based on TMC data
2Excluding the Coaster Hybrid EV, Dyna Hybrid, Toyoace Hybrid and Quick Delivery 200
3Number of registered vehicles × distance traveled × fuel efficiency (actual fuel efficiency in each country) × CO2 conversion factor
 
About Toyota Canada Inc.
 
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every vehicle starting in 2011. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.