Tokyo—TOYOTA MOTOR CORPORATION (TMC) announces today that global

cumulative sales of its hybrid vehicles have topped the 2-million mark, with more than 2.01 million units sold worldwide as of August 31, 20091.

In 1997 in Japan, TMC launched the “Coaster Hybrid EV” in August and launched the “Prius”—the world's first mass-produced hybrid vehicle—in December. Sales of the Prius began in North America, Europe and elsewhere in 2000. Next came the second-generation Prius in 2003 and the expanded use of TMC’s hybrid system to such vehicles as minivans, SUVs and rear-wheel-drive sedans. On May 31, 2007, the global cumulative sales of TMC’s hybrid vehicles topped 1 million, with 42,289 of those sold in Canada.

This year, TMC continued to expand its hybrid vehicle lineup, launching the Lexus RX 450h in April, the third-generation Prius in May and the Lexus HS 250h—the first dedicated Lexus hybrid model—in July. All three vehicles have been well received and are expected to contribute to the popularization of hybrid vehicles. TMC currently sells 13 hybrid vehicle models in approximately 50 countries and regions around the world, including three commercial vehicle models in Japan. TMC is committed to augmenting this lineup even further and increasing the number of countries and regions in which it sells hybrid vehicles.

As of August 31, 2009, TMC calculates that TMC hybrid vehicles[1], since 1997, have led to approximately 11 million fewer tons[2] of CO2 emissions—considered to be a cause of global warming—than would have been emitted by gasoline-powered vehicles of similar size and driving performance.

Positioning response to environmental issues as a management priority, TMC has endeavored to achieve the widespread use of hybrid vehicles. TMC’s stance is to further promote the use of hybrid vehicles, through such measures as aiming to sell 1 million hybrid vehicles a year as early as possible in the 2010s, and introducing hybrid models in all vehicle series in its lineup as early as possible in the 2020s.

TMC Hybrid Vehicle Sales (Unit = 1,000 vehicles)[3]

Year

‘97

‘98

‘99

‘00

‘01

‘02

‘03

Japan

0.3

17.7

15.3

12.5

18.5

20.0

27.2

Overseas

-

-

-

6.5

18.5

21.4

26.1

Total

0.3

17.7

15.3

19.0

36.9

41.3

53.3

Cumulative

-

18.0

33.2

52.3

89.2

130.5

183.8

Year

‘04

‘05

‘06

‘07

‘08

’09 YTD

Cumulative

Total

Japan

68.7

58.5

72.4

82.0

104.4

118.3

615.8

Overseas

66.0

176.4

240.1

347.5

325.3

173.4

1,401.1

Total

134.7

234.9

312.5

429.4

429.7

291.7

2,016.9

Cumulative

318.5

553.5

866.0

1,295.4

1,725.1

2,016.9

-

 

TMC Hybrid Vehicle Chronology

YEAR

MONTH

MILESTONE

1997

Mar

Toyota Hybrid System (THS) unveiled

 

Aug

Coaster Hybrid EV launched (Japan only)

 

Dec

Prius launched

2000

Jul

Prius launched in Canada

 

Nov

Cumulative Prius sales top 50,000 vehicles

2001

Jun

Estima Hybrid launched (Japan only)

 

Aug

Crown Mild Hybrid launched (Japan only)

2002

Mar

Cumulative hybrid vehicle sales top 100,000 mark

 

Aug

Cumulative Prius sales top 100,000 vehicles

2003

Apr

Toyota Hybrid System II (THSII) unveiled

 

Jul

Alphard Hybrid launched (Japan only)

 

Sep

Second-generation Prius launched

 

No

Dyna Hybrid and Toyoace Hybrid launched (Japan only)

2005

Mar

Harrier Hybrid (RX400h outside Japan) and Kluger Hybrid (Highlander Hybrid) launched

 

Oct

Cumulative hybrid vehicle sales top 500,000 mark

 

Dec

Prius production commenced at the Changchun Plant, China

2006

Mar

GS450h launched in Japan

 

Apr

Cumulative Prius sales top 500,000 vehicles

 

May

Camry Hybrid launched (for sale outside Japan)

 

Jun

Redesigned Estima Hybrid launched (Japan only)

 

Oct

Camry Hybrid production commenced at the Kentucky Plant, U.S.; Quick Delivery 200 launched (Japan only)

2007

May

Cumulative hybrid vehicle sales top 1-million mark; LS600h/LS600hL launched

2008

Feb

Crown Hybrid unveiled (launched in April; Japan only)

 

May

Cumulative Prius sales top 1 million vehicles; more than 10,000 in Canada alone

2009

Jan

RX450h unveiled (launched globally in April)

 

May

Third-generation Prius launched

 

Jul

Camry Hybrid production commenced at the Gateway Plant, Thailand; HS250h launched

 

Aug

Cumulative hybrid vehicle sales top 2-million mark; 42,289 hybrid vehicle sales in Canada alone

 

 

[1] Excluding the Coaster Hybrid EV, Dyna Hybrid, Toyoace Hybrid and Quick Delivery 200

[2] Number of registered vehicles × distance traveled × fuel costs (actual fuel efficiency in each country) × CO2 conversion factor

[3] Including Lexus brand; based on TMC data