Toyota Canada today introduced the 2008 Toyota Yaris Hatchback, the snappy subcompact that continues to set the benchmark for versatility and fun this highly competitive market segment. As recently announced, the 2008 Toyota Yaris Hatchback is eligible for the $1,000 ecoAUTO federal rebate that applies to fuel efficient vehicles.

"The European styling and surprising roominess of the Yaris made this hatchback an instant hit with Canadians when we introduced the model in 2006," noted Tony Wearing, Managing Director of Toyota Canada Inc. "For 2008, we offer the Yaris Hatchback in a choice of three-door and five-door models, with a choice of manual or automatic transmissions, and multiple trim levels to suit every taste and budget. For those looking for great value and fuel economy, we're pleased to announce that the 2008 Yaris Hatchback once again qualifies for a $1,000 rebate through the federal government's ecoAUTO program."

For 2008, the Toyota Yaris Hatchback is available with a choice of five-speed manual or four-speed automatic transmissions. Three-door models are available in CE or RS trim levels, while the five-door model option is available in LE or RS trim levels.

The Yaris Three-Door Hatchback CE represents great value, thanks to a generous complement of standard features, including:
  • An AM/FM stereo/CD system with two speakers;
  • A fold-down rear seat and interior access to the trunk/cargo area, which can hold up to 8.1 cubic feet;
  • Dual vanity mirrors;
  • Tilt steering;
  • Useful interior storage, including a front centre console box, upper and lower glove boxes, front seat back pockets, and door map pockets;
  • Foldable exterior mirrors;
  • Tinted glass;
  • A tachometer and digital clock;
  • Engine immobilizer;
  • Front splash guards and colour-matched bumpers and door handles;
  • Intermittent wipers with mist feature;
  • Reflector style halogen headlamps.

The Yaris Three-Door Hatchback CE may be fitted with a number of options packages. The LE Package adds convenience and style features, including:

  • Two extra speakers for the audio system (total of four);
  • Rear splash guards;
  • Power remote exterior mirrors;
  • A rear window wiper/washer.

The LE Convenience package includes all items in the LE Package, plus additional safety and convenience features, including:

  • Antilock Braking System;
  • Electronic Brake Force Distribution;
  • Air conditioning;
  • Power windows;
  • Power door locks with keyless entry.

The Yaris Five-Door Hatchback LE includes many of the same standard features as the Three-Door Hatchback CE, as well as:

  • Two extra speakers for the audio system (four total);
  • Power door locks;
  • Power remote foldable exterior mirrors;
  • Front and rear splash guards and colour-matched bumpers and door handles;
  • A rear window wiper/washer.

The Yaris Five-Door Hatchback LE may be fitted with a Convenience Package, which includes:

  • Antilock Braking System;
  • Electronic Brake Force Distribution;
  • Air conditioning;
  • Power windows;
  • Keyless entry.

The Yaris Three-Door Hatchback RS and Yaris Five-Door Hatchback RS are loaded with standard features sure to put a smile on the faces of those looking for a sporty subcompact. These include:

  • AM/FM stereo/In-dash six-CD changer with MP3 capability and four speakers;
  • A climate control system featuring air conditioning and rear-seat heater ducts;
  • Front sport seats;
  • A 60/40 split fold-flat rear seat and interior access to the trunk/cargo area, which can hold up to 8.1 cubic feet;
  • Power door locks with keyless entry;
  • Dual vanity mirrors;
  • Tilt steering;
  • Useful interior storage, including a front centre console box, upper and lower glove boxes, front seat back pockets, and door map pockets;
  • Leather wrapped steering wheel;
  • Leather wrapped shift knob (manual models);
  • Aluminium alloy wheels with wheel locks;
  • Power, remote, foldable exterior mirrors;
  • Tinted glass;
  • A tachometer and digital clock;
  • Cup holders for front and rear seat occupants;
  • Engine immobilizer;
  • Colour-matched full skirt package, bumpers, mirrors, door handles and rear spoiler;
  • Intermittent wipers with mist feature and a rear window wiper/washer;
  • Reflector style halogen headlamps;
  • Fog lamps.

The 2008 Toyota Yaris Hatchback is on sale in Canada now. The Yaris Three-Door Hatchback CE carries a manufacturer's suggested retail price starting at $13,915, with suggested prices starting at $18,645 for the Yaris Three-Door Hatchback RS. The Yaris Five-Door Hatchback LE carries a manufacturer's suggested starting price of $14,995, with suggested prices starting at $19,085 for the Yaris Five-Door Hatchback RS.