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Toyota Masterbrand PR Main Photo

TORONTO, November 28, 2024 – Toyota Canada has launched For What Matters Most, a new brand platform aimed at deepening emotional connections with Canadians. Using its 60th anniversary in Canada this year as a launchpad, Toyota worked with long-time agency partner, Saatchi & Saatchi, to refresh its brand positioning and introduce a new creative platform.


Latest News

OCT 31, 2024

TORONTO, Ontario (October 31, 2024) – Toyota Canada Inc. (TCI) today announced executive changes, effective as of January 1, 2025.

OCT 11, 2024

TORONTO, Ontario – October 11, 2024 – TOYOTA GAZOO Racing (TGR) and MoneyGram Haas F1 Team announced today that they have concluded a basic agreement on entering a technical partnership concerning MoneyGram Haas F1 Team vehicle development and collaborative efforts.

OCT 01, 2024

TORONTO, Ontario – October 1, 2024 – Toyota Canada Inc. (TCI) continues to see strong demand for its electrified vehicles, reaching a record of 31,994 electrified units sold in Q3, up 15.1% year-over-year.

SEP 26, 2024

TORONTO, Ontario (September 26, 2024) – As a longstanding supporter, Toyota Canada has renewed its national support of StopGap Foundation with a $100,000 donation. The contribution will strengthen StopGap’s awareness-raising, education, and ramp building programs to remove barriers to physical accessibility in communities across Canada.

SEP 06, 2024

Paris, France –September 6, 2024 – Last Friday, Team Toyota athlete Keely Shaw won a bronze medal at the Paris 2024 Paralympic Games, earning her second Paralympic medal in her career in Para cycling.

SEP 06, 2024

TORONTO, Ontario (September 6, 2024) – As the new school year kicks off, Toyota Canada is donating $100,000 to Breakfast Club of Canada’s nationwide movement to ensure access to quality school breakfast programs for children.

SEP 04, 2024

TORONTO, Ontario – September 4, 2024 – Toyota Canada Inc. (TCI) continues to see strong demand for its electrified vehicles, reaching a record of 11,610 units sold in August 2024, up 26.5% year-over-year.

SEP 04, 2024

TORONTO, Ontario (September 4, 2024) – Toyota Canada marks 60 years in Canada this year – and to celebrate this important milestone, the company recently wrapped up a cross-country road trip that highlighted some of the key people, locations and stories from throughout its six decades in Canada.

SEP 03, 2024

In celebration of Toyota’s 60th anniversary in Canada, the cross-country “Kanreki” road trip reached its final destination! Wave six of the drive – also seen as the final stretch - began in Calgary, AB and ended in Victoria, BC.

AUG 27, 2024

In celebration of Toyota’s 60th anniversary in Canada, the cross-country “Kanreki” road trip continues! Wave five of the drive began in Winnipeg, MB, and ended in Calgary, AB...

AUG 26, 2024

In celebration of Toyota’s 60th anniversary in Canada, the cross-country “Kanreki” road trip continues! Wave four of the drive began in North Bay, ON and ended in Winnipeg, MB...

AUG 21, 2024

In celebration of Toyota’s 60th anniversary in Canada, the cross-country “Kanreki” road trip goes on!

AUG 20, 2024

CAMBRIDGE, Ontario (August 20, 2024) – Toyota Canada’s cross-country 60th anniversary tour made a stop at the Toyota Motor Manufacturing Canada (TMMC) plant in Cambridge today.

AUG 19, 2024

SCARBOROUGH, Ontario (August 19, 2024) – Toyota Canada today announced a $500,000 donation to Providence Healthcare in Scarborough for the renovation of the Toyota Canada Motor Skills Clinic. The investment will support the modernization of the existing facility to further enhance the clinic’s program delivery.

AUG 18, 2024

In celebration of Toyota’s 60th anniversary in Canada, the cross-country “Kanreki” road trip continues!

AUG 17, 2024

In celebration of Toyota’s 60th anniversary in Canada, the cross-country “Kanreki” road trip has begun!

AUG 12, 2024

ST. JOHN’S, Newfoundland (August 12, 2024) – Toyota is celebrating its 60th anniversary in Canada this year, and they’re kicking it off today with a coast-to-coast road trip.

JUL 18, 2024

ANN ARBOR, Mich. (July 10, 2024) – The Electrochemical Society (ECS) has named Dr. Rana Mohtadi, a senior principal scientist at the Toyota Research Institute of North America (TRINA), a Fellow in its Class of 2024.

JUL 03, 2024

TORONTO, Ontario – July 3, 2024 – Toyota Canada Inc. (TCI) sold 67,544 vehicles during Q2 2024, up 7.3% from the same period last year.

JUN 27, 2024

CAMBRIDGE, Ontario – June 27, 2024 - Toyota Motor Manufacturing Canada Inc. (TMMC) was honoured today with a Gold J.D. Power Plant Quality Award in the J.D. Power 2024 U.S. Initial Quality Study recognizing the world’s top automotive plants.


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