Iconic hybrid combines fuel efficiency, comfort, advanced technology at an attractive price
 
(TORONTO – November 5, 2013) It’s innovative, aerodynamic and advanced. It’s the 2014 Toyota Prius – the most famous hybrid vehicle on the planet and an ambassador for environmentally responsible driving. Available in four configurations and loaded with features to maximize fuel efficiency, reduce emissions and minimize ownership costs, there’s a Prius for every lifestyle. The best news is that the 2014 Prius is priced to make hybrid ownership a real option for more Canadians than ever.
 
“Canadians have embraced Toyota’s industry-leading selection of advanced hybrid vehicles and have helped Toyota to sell more than three million Prius models around the world to date,” noted Larry Hutchinson, Vice President at Toyota Canada Inc. “For 2014, every Toyota Prius comes standard equipped with comfort, convenience, technology and safety features sure to delight any driver looking for a midsize passenger car. With four trim levels – all with attractive pricing – there’s never been a better time to get behind the wheel of a Toyota Prius.”
 
Since its introduction to Canada in 2000, the Prius has proven that Toyota hybrids offer all of the quality and reliability that Canadian drivers demand, plus the exceptional fuel efficiency and advanced driving experience that only a Toyota hybrid can deliver.
 
With the 2014 Prius, drivers enjoy advanced acceleration, braking and ride comfort – plus terrific fuel efficiency and low emissions – thanks to Toyota’s Hybrid Synergy Drive. The most proven hybrid system on the planet, the Hybrid Synergy Drive is specially configured for each Toyota hybrid. In the 2014 Prius, the system is built around a highly efficient Atkinson Cycle 1.8L 4-cylinder engine with a lightweight aluminum alloy block, a high-torque electric motor, high-capacity storage battery and sophisticated power management system. This combination delivers 134 net system horsepower and seamlessly shifts between gas engine, electric motor or a combination of the two to maximize power and efficiency at every speed, under any driving condition. Coupled to a continuously variable transmission, the result is impressive torque for smooth and confident acceleration through a large speed range, remarkable fuel efficiency of 3.8 L / 100 KM (city/highway combined), and tailpipe emissions that are a fraction of those from a conventional mid-size vehicle.
 
The Hybrid Synergy Drive also enables many features unique to hybrids, from the added power and efficiency of regenerative braking to four driver-selectable driving options (Normal, Power and ECO plus Electric Vehicle operation for short distances) to suit any style and driving condition. Hybrid-powered comfort, convenience and style features include an automatic in-cabin temperature control system, an ECO Drive monitor, Touch Tracer steering wheel-mounted controls for HVAC and audio systems, and more. Additional standard features include: a six-speaker, 6.1” display audio system; Bluetooth connectivity for personal electronics; power door locks with touch-sensitive driver door handle lock/unlock and key lockout protection features; the Toyota Smart Key System with Push Button Start; power windows with auto up/down function on all windows; tilting/telescoping steering column; map lamps; power adjustable heated exterior mirrors; 15” aluminum alloy wheels with locks; and more.
 
Safety is always standard on a Toyota, so every 2014 Prius features seven airbags (dual-stage driver and front passenger, driver knee, front seat mounted side, and front and rear head/side curtain) plus Active Front Headrests with Whiplash Protection, front seatbelt pre-tensioners and force limiters, anchor points for child seats, child protector rear door locks, an LED rear high mount stop lamp, and a direct tire pressure monitoring system. As with every new Toyota since 2011, the 2014 Prius is also standard equipped with the six active safety technologies of the Star Safety System: Antilock Brake System, Brake Assist, Electronic Brake Force Distribution, Vehicle Stability Control, Traction Control and Smart Stop Technology work together to help drivers avoid potential accident situations.
 
The 2014 Toyota Prius starts at an MSRP of just $26,105. The Prius is also available with a choice of three upgrade packages:
  • The Moonroof Upgrade Package starts at $29,350 MSRP, adding a navigation system with advanced voice recognition, enhanced audio system with SMS to Speech and Email to Speech capabilities, integrated XM Satellite Radio, integrated garage door opener, a power moon roof with integrated solar panels, and touch sensitive lock/unlock feature on the front passenger door handle.
  • The Touring Package, MSRP starting at $31,090, enhances the Prius with numerous including navigation system with advanced voice recognition, enhanced audio system with SMS to Speech and Email to Speech capabilities, integrated XM Satellite Radio, integrated garage door opener, touch sensitive lock/unlock feature on the front passenger door handle, LED headlamps, the auto leveling headlamp system, headlamp washers, fog lamps and 17” aluminum alloy wheels. New for the 2014 model year, the Touring Package also features synthetic leather seat surfaces plus an eight-way power adjustable driver’s seat and heated front seats.
  • The Technology Package, starting at $34,190 MSRP, turns the Prius into an advanced technology showcase, adding powerful and useful Toyota technologies such as dynamic radar cruise control, the Toyota pre-collision system, the AVN Premium Navigation System, and an eight-speaker JBL audio system. Other features in this package include integrated XM Satellite Radio, integrated garage door opener, a power moon roof with integrated solar panels, touch sensitive lock/unlock feature on the front passenger door handle, synthetic leather seat surfaces and synthetic leather-wrapped steering wheel, an eight-way power adjustable driver’s seat, heated front seats and a rear bumper protector.
The 2014 Toyota Prius is now on sale at Toyota Dealers across Canada. For more information on features and specifications, visit www.toyota.ca/prius.