For the seventh consecutive year, Toyota Canada is the official vehicle supplier to Tim Hortons’ Roll Up The Rim To Win Contest, with 40 new 2012 Toyota Camry Hybrid XLE vehicles up for grabs    
 
(TORONTO) – Forty lucky rim rollers will be enjoying much more than a great cup of coffee when they come to Tim Hortons in the coming weeks – they’ll become new owners of one of Canada’s most exciting new vehicles, the redesigned 2012 Toyota Camry Hybrid XLE. It’s part of the 2012 Roll Up The Rim To Win Contest, which started February 20th and closes May 20th.
 
“We’re delighted to join forces with Tim Horton’s for a seventh consecutive year. At the conclusion of this year’s contest, we’ll have given away a total of 250 Toyota vehicles since first becoming involved in the promotion,” said Stephen Beatty, Managing Director, Toyota Canada Inc. “We’re celebrating by enabling 40 lucky winners to enjoy a truly special car that’s as impressive through the curves as it is at the pumps. The XLE offers class-up design plus superior fuel efficiency and environmental friendliness of a hybrid while delivering the power and performance of a non-hybrid.”
 
The 2012 Toyota Camry Hybrid XLE, with best-in-class fuel efficiency of 4.7 L / 100 KM city/highway combined and a 39% improvement in fuel economy for city compared to the 2011 edition was named NADAguides’ Car of the Month in September. The 2012 model has a new engine, which provides more horsepower, torque and acceleration, and it has a larger trunk for more cargo space. The 40 vehicles being given away come complete with the standard class-leading Toyota Star Safety System and a leather and premium audio package.
 
The 2012 Toyota Camry Hybrid XLE will be featured on Roll Up The Rim To Win cups, in television and radio advertising, on outdoor advertising such as billboards and transit shelters, and on in-store displays at participating Tim Hortons locations across Canada.
 
About Toyota Canada Inc.
 
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.