Price adjustments on 2009 Toyota models :
(MSRP figures represent base level models: effective January 3, 2009)
Model Current starting MSRP New starting MSRP Price adjustment
2009 Yaris Hatch $13,210 $13,315 $105
2009 Yaris Sedan $13,945 $13,990 $45
2009 Prius $27,400 $27,710 $310
2009 Avalon $37,755 $37,995 $240
2009 RAV4 $26,500 $26,555 $55
2009 Highlander Hybrid $40,920 $42,315 $1,395
2009 FJ Cruiser $30,080 $30,350 $270
2009 4Runner $36,100 $36,425 $325
2009 Sequoia $44,675 $45,320 $645
2009 Tacoma $20,215 $20,385 $170
Price adjustments on 2009 Lexus models
(MSRP figures represent base level models; Effective January 3, 2009)
Model Current starting MSRP New starting MSRP Price adjustment
2009 IS 250/350 $31,500 $32,350 $850
2009 IS F $64,450 $65,300 $850
2009 ES 350 $39,900 $39,950 $50
2009 GS 350/460/450h $51,200 $51,900 $700
2009 SC 430 $78,300 $79,900 $1,600
2009 LS 460/600h L $74,900 $75,900 $1,000
2009 GX 470 $57,800 $59,500 $1,700
2009 LX 570 $79,800 $81,900 $2,100