• Six TCI vehicles for 2014 model year recognized, more than any other auto manufacturer
  • Members of the Prius family lead the way for the fourteenth straight year
 
Toronto, ON., (February 25, 2014) – Natural Resources Canada (NRCan) has named six Toyota Canada vehicles as best-in-class for fuel efficiency for the 2014 model year. That’s more than any other auto manufacturer.
 
Toyota’s long-standing commitment to environmental leadership is demonstrated by the innovations that continue to improve conventional vehicles as well as the research and development into advanced technologies such as hybrids, plug-in technologies, and hydrogen fuel cells. For decades Toyota has been bringing Canadians fuel efficient vehicle choices while still maintaining the performance and versatility that Canadians drivers expect.
As a testament to Toyota’s approach, the TCI vehicles – which were awarded by NRCan for the lowest estimated annual fuel use in their respective classes – include:
 
  • Toyota Prius c (Compact car)
  • Toyota Prius (Mid-size car)
  • Toyota Prius v (Mid-size station wagon)
  • Toyota Tacoma (Small pickup truck)
  • Toyota Highlander Hybrid AWD LE Plus (Standard SUV)
  • Scion iQ (Minicompact car)
 
This marks the 14th year in a row that a vehicle from the Prius family has been named to the list, including the Prius v leading the way in each of the three years it has been on the market. In fact, this year every Prius hybrid model has won its respective category. It is also the fourth consecutive year the Tacoma pickup has received the accolade. 
 
“Superior fuel efficiency has always been a hallmark of Toyota vehicles,” said Seiji Ichii, CEO and President, Toyota Canada Inc. “This recognition from Natural Resources Canada is an important validation of our leadership in this important area. It reflects how we’re constantly innovating to give drivers the ever-improving fuel efficiency they value.”  
 
Beginning with the 2015 model year vehicles, there will be changes to the testing methodology used by the Government of Canada to assess fuel efficiency. Three tests will be added to the existing ratings that reflect city and highway driving: driving at higher speeds with more rapid acceleration and braking, air conditioner use, and cold weather driving conditions. For more information on these new changes please visit www.nrcan.gc.ca/home.
 
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every vehicle starting in 2011. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.
 
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