The 2008 Toyota Corolla includes special 20th Anniversary Edition for Canada

July 9, 2007 (TORONTO, Ontario)  -    Toyota Canada introduced the 2008 Toyota Corolla in three trim levels and several special options packages, including a unique-to-Canada 20th Anniversary Edition to celebrate two decades of building one of Canada's most popular passenger cars here in Canada.

“The Corolla is a true success story for Canada - not only as one of the most popular cars sold in this country, but also as one of the contributing factors to the job creation and prosperity of the communities around the Toyota Motor Manufacturing Canada facilities. Literally thousands of Canadians have been involved in building the Corolla over the past 20 years,” said Tony Wearing, Managing Director of Toyota Canada Inc. “We're pleased to recognize this achievement by offering Canadians a 20th Anniversary Edition Corolla in the 2008 model year.”

Toyota broke ground for Toyota Motor Manufacturing Canada Inc. (TMMC) on May 6th, 1987, and the first car - a blue mica four-door Corolla Sedan - rolled off the line on November 30th, 1988. Since then, TMMC has built almost 2 million Corollas for the North American market, and currently builds the Toyota Matrix, Corolla, Lexus RX 350 and four-cylinder (1.8 litre) engines.

For 2008, the Toyota Corolla comes in three trim levels: the Corolla CE, Corolla Sport, and the Corolla LE.
The Corolla CE is equipped with many standard features often available only as options or at higher trim levels in the compact segment. These include the following:

  • AM/FM Stereo/Compact Disc audio system with four speakers
  • Rear seat heater ducts
  • Tachometer, outside temperature gauge and digital clock
  • Dual vanity mirrors
  • Side window defoggers
  • Tilt steering column
  • Front and rear cupholders
  • Accessory power outlets
  • Power remote mirrors
  • Tinted glass
  • Intermittent wipers
  • Halogen headlamps

The Corolla Sport also comes equipped with many standard performance and style enhancing features:

  • Antilock Braking System with Electronic Brake Force Distribution
  • AM/FM Stereo/Compact Disc audio system with six speakers
  • Air conditioning and cabin air filter
  • Power door locks with keyless entry and key lock-out protection (and, on models equipped with the four-speed automatic, auto-locking doors when the shifter is moved out of “park”)
  • Chrome interior door handles and vent knobs
  • Silhouette lighted gauges
  • Special Sport fabric on the seats
  • Leather wrapped steering wheel
  • Power windows with driver's side auto down feature
  • Aluminium alloy wheels with wheel locks
  • Variable intermittent wipers
  • Fog lamps
  • Colour-keyed skirts and rear spoiler

As the top trim level, the Corolla LE features many comfort, convenience and style appointments. These include:

  • Antilock Braking System with Electronic Brake Force Distribution
  • AM/FM Stereo/Compact Disc audio system with six speakers
  • Air conditioning and cabin air filter
  • Power door locks with keyless entry and key lock-out protection (and, on models equipped with the four-speed automatic, auto-locking doors when the shifter is moved out of “park”)
  • Cruise control
  • Power windows with driver's side auto down feature
  • Chrome vent knobs and simulated woodgrain trim
  • Optitron lighted gauges
  • Premium fabric on the seats
  • Front seat back pockets
  • Aluminium alloy wheels with wheel locks
  • Variable intermittent wipers and fog lamps.


The 2008 Toyota Corolla is available in dealerships now. The Corolla CE carries a manufacturer's suggested retail price starting at $15,785, including a suggested retail price starting at $18,855 for the 20th Anniversary Edition. The Corolla Sport's suggested starting price is $21,135, while the suggested price for the Corolla LE starts at $21,900.


2008 TOYOTA COROLLA – PRODUCT DETAIL

EFFICIENT and FUN TO DRIVE
All 2008 Corollas feature Toyota's proven 1.8-litre four-cylinder engine with dual overhead cams, 16 valves, and variable valve timing with intelligence. This engine produces up to 126 HP @ 6,000 RPM and up to 122 lb-ft of torque @ 4,200 RPM, while qualifying as an emissions-friendly Tier 2 Bin 5 vehicle.

All models are available with a four-speed automatic Electronically Controlled Transmission (ECT) with overdrive, rated at 7.8L/100km in the city and 5.6L/100km on the highway. The CE and Sport models are also available with a five-speed manual transmission with overdrive, rated at 7.1L/100km city and 5.3L/100km highway.

All 2008 Corollas are fitted with power-assisted front ventilated disc and rear drum brakes, and ride on P195/65R15 tires. Inside, Toyota has developed a surprisingly roomy interior for a compact car, with seating for five and a 60/40 split rear fold-down seat to create a cargo capacity of 13.6 cubic feet.

20th ANNIVERSARY EDITION COMMEMORATES COROLLA'S LONG HISTORY IN CANADA
Three option packages are offered on the Corolla CE. The Convenience option package adds air conditioning, a cabin air filter, power door locks and keyless entry. To this, the Enhanced Convenience option package adds power windows with driver-side auto-down and cruise control.

The 20th Anniversary Edition Corolla CE commemorates Canada's long history of building Corolla's right here at home. TMMC's dedication to quality and its many successes are well recognized throughout the automotive industry, prompting Toyota Motor Corp. to award TMMC the first Lexus assembly operation outside of Japan in 2003, and a new satellite plant - the first greenfield automotive assembly plant to be built in Canada in 20 years - in nearby Woodstock, Ontario. That plant will open in 2008, TMMC's 20th anniversary of production.

This limited edition Corolla CE is the only leading car in the compact segment to offer a moon roof, power group and alloys for under $20,000. The 20th Anniversary Edition Corolla CE is also adorned with special badges and adds the following comfort, convenience and style features:

  • Air conditioning including a cabin air filter
  • Power door locks with keyless entry (and, on models equipped with the four-speed automatic, auto-locking doors when the shifter is moved out of “park”)
  • Power windows with driver's side auto down feature
  • Special edition badging
  • Aluminium alloy wheels
  • Power moon roof

UNIQUE MOONROOF PACKAGES FOR COROLLA SPORT AND LE
The Moonroof option package for the Corolla Sport adds cruise control and a power moonroof. The Corolla LE is well-appointed with the Moonroof option package, which adds front seat mounted side airbags, front and rear head/side curtain airbags, a power moonroof and an anti-theft security system.

SUIT DIFFERENT LIFESTYLES BY CUSTOMIZING
In addition to the three trim levels offered, a variety of options packages allow Canadian drivers to tailor their 2008 Corolla to suit their lifestyle. Buyers may customize their Corolla using the Vehicle Configurator on Toyota Canada's web site (www.toyota.ca) or in any Toyota Dealership across Canada.

STRONG, DURABLE and SAFE
Standard safety systems include dual-stage driver and front passenger airbags, and three-point lap and shoulder belts in all five seating positions, with front belt pre-tensioners and force limiters and adjustable shoulder belt anchors on the B pillars. Meantime, the Corolla keeps younger occupants safe with child restraint seat anchor points and child protector rear door locks.

Corolla is provided with Toyota's no deductible, no transfer fee, comprehensive warranty that covers the entire vehicle for 3 years/60,000 kilometres. Power train components are covered for 5 years/100,000 kilometres, major emission control components for 8 years/130,000 kilometres and corrosion perforation for 5 years with unlimited distance.