Toyota Canada Receives Overall Brand Awards - 2023 Canadian Black Book Best Residual Value Awards

TORONTO, Ontario – March 24, 2023 – Toyota Canada has been recognized by Canadian Black Book (CBB) with the Overall Brand Awards in the categories of Car (Toyota), SUV/Truck (Toyota), and Luxury (Lexus). In CBB’s second year of recognizing ‘Best Residual Value’, Toyota Canada posted a total of six wins.

The 2023 Best Residual Value Awards measure vehicles values into the future. These awards recognize which vehicles are expected to hold the largest percentage of their MSRP 48 months after the original date of purchase. These awards are presented in 21 categories of cars, trucks, SUVs and EVs. 

“Toyota Canada is honoured to be recognized by Canadian Black Book for our efforts, and we’re thankful to our loyal customers for their continued trust and confidence in our brands and vehicles,” says Cyril Dimitris, Vice-President of Sales and Marketing at Toyota Canada. “Our focus is on further enhancing our customer experience while continuing to provide top quality products.”

Toyota and Lexus were recognized with the following Best Residual Value Awards:

  • Overall Brand Award: Luxury – Lexus
  • Overall Brand Award: Car – Toyota
  • Overall Brand Award: SUV/Truck – Toyota
  • Car: Prestige – Lexus LS500
  • Full-size Pickup: Toyota Tundra
  • SUV: Main Mid/Full – Toyota 4Runner

About Canadian Black Book

Canadian Black Book has been providing vehicle values to the Canadian automotive industry for more than 60 years. Through the company's growth, it has evolved into a leading provider of vehicle valuations, residual value forecasts, and VIN decoding services. As 'The Authority' for vehicle values, the Canadian Black Book values are utilized by both dealers and manufacturers, as well as leasing, finance, insurance, and wholesalers. By utilizing the Canadian Black Book Enhance Vehicle Matching (EVM) solution, the industry will be able to better decode 17-digit VINs down to the specific trim package of the vehicle, thereby allowing for a more precise valuation of the vehicle. 

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350, RX 350h, RX 500h, as well as Lexus NX 250, NX 350 and NX 350h. The company has sold more than 19 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada

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