Robert Tsang

Vice President, Sales and Marketing, Toyota Canada Inc.


Robert joined Toyota Canada Inc. (TCI) at its head office in Toronto, Ontario in 2008. During his tenure, he has held a variety of management positions responsible for several areas of TCI’s business, including demand and supply, product, pricing, corporate strategy, connected vehicle technologies, and advanced powertrains.  Starting in 2019, Robert led TCI’s Lexus Division where he was responsible for all sales, parts and service, and marketing. In 2021, he transitioned to Director of Toyota Sales and Field Operations where he oversaw sales operations across Canada in addition to key dealer-related functions such retail marketing, and standards and market representation.

 

Robert is a licensed Professional Engineer and began his career in vehicle engineering, working on several new vehicle programs. He holds a bachelor’s degree in applied science (Waterloo) and graduate degrees in both engineering (Carnegie Mellon) and business management (York).

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