WHAT’S NEW: 2010 TOYOTA PRIUS

HIGHLIGHTS

The new mid-size 2010 Prius offers Canadians increased power, the best fuel consumption on the road, no compromise comfort and convenience combined with innovative, advanced hybrid technology. The 2010 Prius is the future and is here NOW, for everyone.

SPECIFICATIONS

The Hybrid Synergy Drive system is 90% revised, featuring a new, larger 1.8 litre, 16-valve 4-cylinder engine and continuously variable transmission that delivers an increase in horsepower and better fuel efficiency versus the previous generation Prius.

• 22% more power at 134 net power
• 7% more fuel-efficient at3.7/4.0/3.8 litres per 100 km (city/highway/combined), making the 2010 Prius the most fuel-efficient vehicle on the road.

TECHNOLOGIES

• 3 additional drive modes: EV Mode, Eco Mode and Power Mode
• World’s first Touch Tracer Display
• Toyota’s first beltless power plant
• World’s first use of bio-plastic plant-derived resin
• Aerodynamic body design achieves 0.25 coefficient of drag - one of the world’s lowest
• Exhaust Gas Recirculation (EGR) and Exhaust Heat Recovery (EHR) systems

FEATURES

• Standard VSC and Traction Control technologies
• 7 air bags, including driver knee air bag
• Smart Key system
• Eco Drive Monitor and Multi-Information Display
• Power windows with auto up/down function on all windows
• LED brake lamps

MODELS and OPTIONS

Innovative technology is available in a variety of packages – there’s a Prius for everyone

• Premium Package: Bluetooth capability, integrated XM satellite radio and rearview mirror with Back up camera and more
• Premium Package with Solar Panel package: Solar panel ventilation system and World’s first Remote Air Conditioning system and more
• Technology Package: adds leather seat surfaces, DVD Navigation, Back up camera, Toyota’s first application of the Pre-collision safety system, Intelligent Park Assist and Dynamic Radar Cruise Control and more
• Touring Package: adds LED headlamps, rearview mirror with Back up camera and 17” aluminum alloy wheels and more

 

BASE MANUFACTURER’S SUGGESTED RETAIL PRICING

Model	Engine	Transmission	Base MSRP
Prius	1.8L 4-cylinder, Hybrid Synergy Drive	Continuously Variable	$27,500
Premium Package	1.8L 4-cylinder, Hybrid Synergy Drive	Continuously Variable	$29,610
Premium Package with Solar Panel	1.8L 4-cylinder, Hybrid Synergy Drive	Continuously Variable	$31,110
Technology Package	1.8L 4-cylinder, Hybrid Synergy Drive	Continuously Variable	$36,565
Touring Package	1.8L 4-cylinder, Hybrid Synergy Drive	Continuously Variable	$31,345

For more details – including a full list of media contacts, digital images and product details – please visit na1.ipressroom.com