Available options packages feature upgraded audio systems and more
 
(TORONTO, ON – August 08, 2012) Carrying your crew or your cargo has never been easier or more fun, in the versatile Toyota Matrix. With room for five adults or up to 49 cubic feet of cargo, the Matrix is the popular Canadian-built crossover that flows through traffic with style and confidence.
 
“For 2013, we have made the Matrix even better, with enhanced audio systems on popular models,” noted Tony Wearing, Senior Managing Director, Toyota Canada Inc. “As one of our core models, every 2013 Matrix builds on the tradition of reliability, comfort, fuel efficiency, attention to detail and safety that are hallmarks of the Toyota brand. But see for yourself, with a test drive at your nearest Toyota dealer.”
 
The 2013 Toyota Matrix is available with a choice of engines, transmissions and drivetrains so there’s a Matrix perfect for everyone. All deliver performance and efficiency, plus Toyota’s commitment to quality and value.
 
As with every new Toyota since 2011, the 2013 Matrix is also standard equipped with the six active safety technologies of the Star Safety System: Antilock Brake System, Brake Assist, Electronic Brake-force Distribution, Vehicle Stability Control, Traction Control and Smart Stop Technology work together to help drivers avoid potential accident situations.  Safety is always standard on a Toyota, so the Matrix features a suite of six airbags (dual-stage driver and front passenger, front seat mounted side, and front and rear side curtain) plus Active Front Headrests with Whiplash Protection, anchor points for child seats and child protector rear door locks. The 2013 Matrix is available in three models:
 
Matrix (MSRP starting at $16,795)
The 2013 Toyota Matrix features Toyota’s proven, 132 peak horsepower, 1.8L four-cylinder engine, enhanced with variable valve timing with intelligence (Dual VVT-i), Sequential Multiport Electronic Fuel Injection and other features to maximize performance and efficiency. Available with a choice of five-speed manual or four-speed automatic, the Matrix delivers impressive city/highway/combined fuel efficiency of 7.7/6.1/7.0 L per 100 KM for the manual transmission model, and 8.2/6.4/7.4 L per 100 KM for the automatic. The Matrix features responsive and efficient electric power steering and an independent front and torsion beam rear suspension – enhanced with stabilizer bars – that add to the vehicle’s easy-driving comfort in town or on the highway.
 
A generous suite of standard features includes a tilt & telescopic steering column, steering wheel-mounted audio controls, 60/40 split fold down rear seat to maximize cargo carrying versatility, an outside temperature gauge, tachometer and dual trip odometer, map lamps, a 12-volt accessory power outlet, power adjustable and heated exterior mirrors, and more.
 
The 2013 Toyota Matrix may be enhanced with a choice of three available options packages:
  • The Convenience Package adds air conditioning and cruise control, power locks with keyless entry, power windows with driver’s side auto down function, a tire pressure monitoring system, and more. New for 2013, an upgraded audio system features Bluetooth connectivity, USB audio input and six speakers.
  • The Touring Value Package builds on this, with a power moonroof, fog lamps, an overhead console box and no charge distinctive 16” aluminum alloy wheels.
  • The S Package also builds on the Convenience Package, adding 17” aluminum alloy wheels with locks, a power moonroof, a fold down seat back on the front passenger seat, a roof-mounted spoiler, sport front and rear fascia, sport grille, chrome exhaust tip, unique scuff plates, fog lamps, and more. New for 2013, this package now includes a cargo mat.
Matrix XRS (MSRP starting at $24,015)
The 2013 Toyota Matrix XRS takes performance up a notch, with a 158 peak horsepower, 2.4L four-cylinder engine featuring variable valve timing with intelligence (VVT-i) and sequential multiport fuel injection. The Matrix XRS is offered with a choice of five-speed manual or five-speed automatic with sequential shift mode and overdrive, plus a sport-tuned suspension with front tower brace and rear independent double wishbone design. Big performance is then wrapped in aggressive styling to match. The Matrix XRS delivers city/highway/combined fuel efficiency of 9.5/7.1/8.4 L per 100 KM for manual transmission models, or 9.8/7.0/8.5 L per 100 KM for automatics.
 
Standard features on the Matrix XRS include air conditioning and cruise control, sport fabric on the seats, power door locks with keyless entry, power windows with driver’s side auto down function, auto-dimming rear view mirror with integrated compass, leather wrapped steering wheel and shift knob, overhead sunglass storage, XRS scuff plates, a 115 volt accessory power outlet, a tire pressure monitoring system, an anti-theft system, 18” aluminum alloy wheels with locks, a sport grille, front and rear underbody spoilers, roof-mounted spoiler, a power moonroof, fog lamps, and more. New for 2013, the Matrix XRS now features a cargo area mat as standard, plus an upgraded audio system with 6.1” display audio, phonebook and streaming audio via Bluetooth, six speakers and a USB input.
 
Matrix AWD (MSRP starting at $24,560)
The 2013 Toyota Matrix AWD features the power of Toyota’s 2.4L four-cylinder engine and four-speed automatic transmission, plus the added all-weather confidence of all wheel drive with an active torque control system.
Standard features on the Matrix AWD include air conditioning and cruise control, power door locks with keyless entry, power windows with driver’s side auto down function, a tire pressure monitoring system, roof rails and cross bars, and more. New for 2013, the Matrix AWD now features a leather wrapped steering wheel and shift knob as standard, plus an upgraded audio system with 6.1” display audio, phonebook and streaming audio via Bluetooth, six speakers and a USB input.
 
The Matrix AWD may be enhanced with one options package:
  • The S Package adds 17” aluminum alloy wheels with locks, a 115-volt accessory power outlet, roof-mounted spoiler, sport front and rear fascia, sport grille, chrome exhaust tip, moonroof, auto-dimming rear view mirror with integrated compass, scuff plates, fog lamps and more. New for 2013, this package now includes a cargo area mat.
The 2013 Toyota Matrix goes on sale mid-August at Toyota Dealers across Canada. For more information on features and specifications, visit www.toyota.ca/matrix
 
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every vehicle starting in 2011. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. The Toyota Corolla, Matrix and RAV4 are built for the North American market at Toyota Motor Manufacturing Canada Inc. (TMMC) in Cambridge, Ontario.