No stripped-down subcompacts here! The 2015 Toyota Yaris steps up style, performance, standard features, and value

(MONTREAL, QC – August 13, 2014) Driving fun looks better than ever, with new style and attractive pricing on the extremely well-equipped 2015 Toyota Yaris. Designed, developed, engineered and built in France, the 2015 Yaris combines eye-catching curb appeal; a high-quality, comfortable and spacious cabin; improved handling for a more nimble driving experience; and a long list of standard features. Add it up, and the 2015 Yaris is the standout subcompact.

“Toyota has taken the best of the Yaris and made it even better for 2015. We’ve added more content across the board, including to the sporty Yaris SE and the popular Yaris LE,” noted Larry Hutchinson, Vice President of Toyota Canada Inc. “The Yaris is the small car that’s big on value – and for 2015, we’ve made styling enhancements inside and out plus performance tweaks, then added even more features as standard. With the 2015 Yaris, Toyota delivers even more value for those shopping for a subcompact.”

Three models :: Better value

The 2015 Toyota Yaris is available in three models:

• The sporty five-door Yaris SE now features a new grille, piano black door beltline moldings, projector-style headlamps with LED daytime running lights, chrome inner door handles and Toyota’s 6.1” Display Audio system. With a new, lower starting MSRP of just $17,715, the 2015 Yaris SE stands out from the crowd.

• The five-door Yaris LE boasts an impressive array of standard comfort and convenience features. This year’s model is an even better value, with new features like the 6.1” Display Audio system and chrome inner door handles and a starting price of just $16,015.

• The three-door Yaris CE combines sharp, edgy styling with ample interior room, and convenience features like the passenger side walk-in assist for easy access to the rear seats. New for 2015, the Yaris CE now features power windows, the newest 6.1” Display Audio system and chrome inner door handles as standard, plus an attractive starting MRSP of just $14,595.

Every model represents tremendous value while delivering plenty of driving fun, flexibility and style.

A stylish new exterior

For 2015, the Toyota Yaris features a striking exterior style with new front bumper for a stronger, more dynamic appearance. At the rear, the bumper and taillights have been revised to convey a broader, lower stance. Each model – CE, LE and SE – is identified by its own unique styling cues and is offered in a range of colours, including new colours for 2015: Blue Streak Metallic and Brown Sugar Metallic.

A dynamic, roomy interior

Inside, the 2015 Yaris features a new design that emphasizes the roominess and dynamism of a cabin with space for five adults. The upper instrument panel is now thinner and the door panels have a more fluid appearance. The interior features numerous materials upgrades that go beyond what you expect in a subcompact – including more tactile soft-touch surfaces, satin chrome trim and new seat fabrics.

More driving pleasure

Hit the road and discover even better handling in the car that’s always been fun to drive. For 2015, the Toyota Yaris features a more rigid body structure, improved steering feel and upgraded suspension systems for a more comfortable ride and better control. Aerodynamic performance has been tweaked and other improvements made to further minimize this subcompact’s already impressive noise and vibration performance.

Proven power and efficiency

Every 2015 Yaris is powered by Toyota’s 106 peak horsepower 1.5L four-cylinder engine. This proven engine delivers plenty of acceleration and is offered with a choice of five-speed manual or four-speed automatic Super ECT transmission with overdrive to maximize fuel efficiency.

Safety

The 2015 Toyota Yaris has you covered, with a full selection of safety systems – including nine airbags and child seat anchors. As with every Toyota since 2011, the 2015 Yaris also features the six active technologies of the Toyota Star Safety System: Vehicle Stability Control, Traction Control, Antilock Brake System, Electronic Brake Force Distribution, Brake Assist and Smart Stop Technology.

Generously equipped

Every 2015 Toyota Yaris come standard with an impressive list of features, including: 6.1” Display Audio with USB Input and Bluetooth capability; 60/40 split fold-down rear seats; power door locks and windows; a multi-information display; all season floor mats and more.

The five-door Yaris LE adds: air conditioning; tachometer; cruise control; keyless entry; power-adjustable exterior mirrors; and more.

The five-door Yaris SE adds: front sport seats; sport fabric seat material; leather-wrapped steering wheel and shift knob; steering wheel-mounted audio controls; 16” aluminum alloy wheels; a rear spoiler; fog lamps; and more.

For full information on features and specifications, visit www.toyota.ca/yaris.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles.  Incorporated in 1964, Toyota has sold more than 4 million vehicles in Canada through a national network of 285 Toyota, Lexus and Scion dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada which build popular Canadian vehicles Toyota RAV4, Toyota Corolla, Toyota Matrix, Lexus RX 350 and RX 450h hybrid.  Toyota Motor Manufacturing Cambridge (TMMC) also manufactures the Toyota RAV4 EV for the North American market.  TMMC is the only Toyota manufacturer in North America to assemble both hybrid and electric vehicles.

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