TORONTO, ON – December 1, 2010 – Toyota Canada Inc. (TCI) reported November sales of 12,169 vehicles, down 24.5% from November 2009.
 

Toyota sales in November 2010

Toyota sold 10,861 cars, trucks and SUVs in November, down 26.8% from the previous year.
 
Highlights for Toyota in November 2010 (versus November 2009):
  • Sienna minivan sales up 77.6% - AJAC’s 2011 Canadian Car of the Year category winner
  • Avalon full-size sedan sales up 57.1%
  • Highlander mid-size SUV sales up 33.4%
  • Sequoia full-size SUV sales up 29.2%
 
Toyota also today announced that it is the first full-line manufacturer to make six active safety features (Vehicle Stability Control, Traction Control, Anti-Lock Brake System, Electronic Brake-force Distribution, Brake Assist and Smart Stop Technology) standard on every new 2011 vehicle with the introduction of the Star Safety System. One of the first vehicles to feature the Star Safety System as standard is also Toyota’s most popular model, the Canadian-built 2011 Toyota Corolla. The Corolla is significantly updated for the 2011 model year with fresh styling, more standard features and updated options packages.
 

Lexus sales in November 2010

Lexus sold 1,053 luxury cars and SUVs in November, down 18.0% from the previous year.
 
Highlights for Lexus in November 2010 (versus November 2009):
  • IS series entry luxury sport sedan sales up 20.3%
  • HS 250h dedicated hybrid luxury sedan sales up 18.5%
  • LS 460 flagship luxury sedan sales up 6.3%
 

Scion sales in November 2010

Scion Canada reported its youth and lifestyle automotive brand – which launched in Montreal, Toronto and Vancouver at the end of September – generated sales of 255 vehicles in November - its second full month of business.
 
The age of the Canadian Scion buyer continues to drop, reaching an average of 37 years old in November. The phase II expansion of Scion to another 40 dealerships in 30 markets across Canada in spring 2011 will bring the Scion brand experience to even more Generation-Y Canadians.
 
Scion continues to find success amongst the target Generation-Y market in November 2010. Of all Scion showroom visitors to date, 72 per cent of Scion showroom visitors to date were male, 54 per cent of Scion showroom visitors to date were under the age of 35. In addition, 42 per cent of Scion showroom visitors to date were new to the Toyota family
 
 
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial Equipment. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.
 
Please click here for full Toyota Canada Inc. November 2010 sales results.