TORONTO, ON – October 1, 2010 – Toyota Canada Inc. (TCI) today reported September sales of 14,563 Toyota and Lexus cars, trucks and SUVs, down 17.1% from September 2009. This included 13,258 Toyota models (down 17.5%) and 1,305 Lexus luxury vehicles (down 13.2%).
 
The recent trend in favour of trucks and SUVs continued in September with truck sales at 7,329 units – a new September record, beating the previous September truck sales record by more than 800 units. Canadians also continued to embrace new model offerings in September, including the Toyota 4Runner, Toyota Sienna and Toyota Avalon.
 
“We’re pleased that Canadians responded to our largest-ever September sales event – theToyota More For You 2010 Clearout – which continues in October with great cash rebates, leasing and financing offers on many Toyota cars, crossovers, trucks and SUVs,” said Warren Orton, Director at Toyota Canada Inc. “With value-driven incentive programs combined with world-first accessories like the Bongiovi Acoustics Digital Power Station, for an amazing in-vehicle audio experience, it’s the right time for Canadians put a Toyota in their driveway.”
 
Highlights for Toyota in September 2010 (versus September 2009):
  • Toyota Trucks up 16.2% for best-ever September
  • Toyota RAV4 up 18.7% for best-ever September
  • Toyota 4Runner up 677.4%
  • Toyota Avalon up 141.7%
  • Toyota Sienna up 92.9%
  • Toyota FJ Cruiser up 21.4%
  • Toyota Tundra 4x4 up 19.1%
  • Toyota Tacoma 4x4 up 12.8%
Highlights for Lexus in September 2010 (versus September 2009):
  • Lexus GX 460 up 308.3%
  • Lexus LS 600h up 200%
  • Lexus GS 350 up 54.5%
  • Lexus RX 450h up 3.8%
“Canadians looking for contemporary luxury without compromise continue to look to Lexus,” said Larry Hutchinson, Director of Lexus in Canada. “As we head into autumn, we will continue to cater to those Canadians seeking a vehicle that delivers luxury levels of performance, technology and comfort – plus the unique Lexus guest experience.”
 
Scion launched in Canada on September 28, 2010. Vehicle deliveries are underway and first full month sales will be reported at the end of October 2010.
 
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial Equipment. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.
 
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Please click here for full Toyota Canada Inc. September 2010 sales results.