**NOTE** This release has been updated with pricing information.
 
Toyota Introduces Seventh-Generation Camry for 2012
 

Lean Design, engaging driving dynamics 

Improved fuel economy in all models, including Camry Hybrid
Advanced safety and security features
 

 

 
Toronto, Ontario. – Toyota introduced today the new, seventh-generation Camry, North America’s best-selling car for nine years running and 13 of the past 14 years. The 2012 Camry debuts a bold, sophisticated new design with a more spacious interior, improved driving dynamics and an even quieter ride than before.  With class leading safety and fuel economy, the end result is the best Camry ever made. Introduced in 1983, the Toyota Camry would later establish the template for the modern midsize sedan, setting benchmarks for Quality, Dependability and Reliability, along with a comfortable, quiet ride.  Since that time, Toyota has sold more than 15 million Camry models worldwide.
 
“The new 2012 Camry builds on Toyota’s leadership in quality, safety and sustainability, offering drivers a more attractive design and more innovative driving experience,“ said Warren Orton, Director at Toyota Canada Inc. “Canadian customers have valued the Toyota Camry for nearly three decades making it the leader in the intermediate segment.”
 
The Toyota Camry again offers three powertrain choices, all of which have been enhanced for 2012 to provide better fuel economy and more responsive performance. All Camry models with the revised 2.5-litre four-cylinder engine now offer 178 horsepower, and 170 lb.-ft. of peak torque. Fuel efficiency numbers are 8.2L/100 km city, 5.6L/100 km highway, and 7L/100 km combined. The 2.5-litre engine employs Dual VVT-i (Dual Variable Valve Timing-intelligent), which controls valve timing on both the intake and exhaust camshafts for optimal performance and efficiency at all engine speeds. The Acoustic Control Induction System (ACIS) helps optimize torque over a broad engine speed range.
 
Safety and Security
 
All 2012 Camry models are equipped with 10 standard airbags: dual-stage advanced SRS front airbags, front and rear seat-mounted side airbags, side curtain airbags and a driver’s and front passenger’s knee airbag. The front-passenger’s knee airbag and rear-seat side airbags are new to Camry.
 
The Camry’s body structure is designed to help absorb collision-impact forces and help minimize impact deformation to the passenger cabin. High-strength steel is used for B-pillar and rocker-panel reinforcements to help manage overall body deformation in the event of certain side collisions. The seat frames also are designed to help absorb side collision loads. The inner-hood structure and front-edge construction are designed to help reduce pedestrian injuries in a collision.
 
Like all Toyota models, the Camry will feature Toyota’s Star Safety System™ standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist (BA).  It also features the standard Smart Stop Technology brake-override system. 
 
In vehicles equipped with one of the display audio systems and backup camera, when the vehicle is shifted into Reverse, the audio display will show the image of what the camera captures, along with an overlay of positioning lines representing the parking space and distance to obstacles.
 
Performance and Efficiency
 
The DOHC 3.5-liter V6, available in the SE and XLE grades, delivers 268 horsepower at 6,200 rpm and 248 lb.-ft. of peak torque at 4,700 rpm. Enhancements to this engine boost its fuel economy to projected fuel efficiency ratings of 9.7 L/100 km city, 6.4L/100 km highway and 8.2L/100km combined the best for any current V6 midsize sedan.
 
The V6 uses chain-driven camshafts and Dual Variable Valve Timing with intelligence (Dual VVT-i). To improve efficiency, the V6 features a new, lower oil viscosity and an automatic transmission fluid warmer that brings the transmission to operating temperature more quickly in cold weather. Higher final drive-gear ratios also contribute to better fuel economy in the new Camry models.
 
The gas-engine LE, XLE and SE models come equipped exclusively with a six-speed automatic transmission that offers a sequential manual shift mode using the console shifter. Intelligent control adapts shifting strategy in response to driver input, with fast kick-down. In addition, the Camry SE exclusively offers a “D range” sequential shifting, which allows manual shifting with the new steering wheel paddle shifters even when the console shifter is in the “D” mode. Also exclusive to the Camry SE, the automatic transmission features faster shift times when in “S” mode and downshift blipping control emphasizes a sense of sportiness.
 
New Camry Hybrid Sets New Standard for Mid-size Hybrid Sedans
 
The new Camry Hybrid debuts a highly revised version of the brand’s Hybrid Synergy Drive powertrain, including a new 2.5-liter four-cylinder engine.
 
Through its unique transaxle, the Hybrid Synergy Drive system combines output from the four-cylinder engine with a small high-torque electric motor. The system produces a combined 200 horsepower and varies power between the gas engine and electric motor, or combines both, as needed.
 
The new 2.5-liter engine, like the 2.4-liter it replaces, uses the Atkinson cycle (delayed intake-valve closing for an expansion ratio greater than compression ratio) to achieve maximum efficiency. The Variable Valve Timing with intelligence (VVT-i) system on the intake camshaft enhances torque, which is greater than with the previous engine. An electric water pump, a roller-rocker type valvetrain and a variable-output oil pump help to reduce internal friction, boosting efficiency.
 
A new water-cooled exhaust gas recirculation (EGR) system helps to ensure the lowest possible emissions at all vehicle speeds and helps increase fuel efficiency. By cooling and controlling exhaust gas injected into each cylinder, the system eliminates the need to richen the air-fuel mixture to control cylinder temperatures. The 2012 Camry Hybrid meets Tier 2 Bin 3 emission standards.
 
New sound absorbing materials in the engine compartment, along with more linear control over engine speed, give the 2012 Camry Hybrid a more pleasing sound under acceleration.
 
Because there are situations in which the gas engine in the Camry Hybrid shuts off and in order to maintain accessory power, air conditioning and power steering systems are driven electrically. New efficiency measures in the Hybrid Synergy Drive system include reducing internal losses in the transaxle, improving motor-voltage control, and optimizing the regenerative braking.
 
The proven nickel-metal-hydride battery, located in the luggage compartment behind the rear seats, now features enhanced air-cooling. Its more compact size, along with moving the DC/DC converter to the engine compartment, results in a larger trunk than in the previous-generation Camry Hybrid.
 
Lighter overall vehicle weight also contributes to better performance and fuel efficiency. Lower rolling resistance tires, available on the Camry for the first time in 17-inch size, also help reduce fuel consumption.
 
New for the 2012 Camry Hybrid, an EV Drive mode allows the driver to operate the car on the electric motor alone for up to 2.5 kilometres at lower speeds (below approximately 40 km/h). The EV indicator illuminates when the vehicle is being propelled solely by the electric motor.
 
As on the previous Camry Hybrid, ECO mode optimizes throttle response and air conditioning output to prioritize maximum fuel efficiency. A Hybrid-exclusive instrument cluster with Hybrid System Indicator and fuel consumption indicator helps the driver to operate the car as economically as possible. Instantaneous fuel consumption is shown with LEDs (light emitting diodes) around the outside of the average fuel consumption gauge. The car’s Multi-Information display graphically shows fuel consumption in real time and can also show energy flow, and cruising range information.
 
As before, applying the brake converts the motor to a generator that captures the kinetic energy from the still-spinning vehicle wheels, storing it in the hybrid battery pack. Putting the shifter into “B” uses regenerative braking as a form of engine braking for enhanced control on steep descents. New hill-start assist control helps prevent the vehicle from rolling backward when starting off on an incline when the brake pedal is released.
 
Exclusive exterior and interior design touches and badging differentiate the 2012 Camry Hybrid from other Camry models. Inside, Hybrid-exclusive trim is found on the instrument panel and door switch bases, upper console panels and shift knob. The Camry Hybrid also features its own exclusive seat fabric in ivory or ash. A three-dial Optitron gauge panel with chrome-accented outer rings provides a luxurious appearance.
 
Grade Strategy
 
The new Camry and Camry Hybrid will offer seven different model grades to choose from. The value-driven LE, premium XLE and sporty SE grades. The XLE and SE are available with four-cylinder or V6 engines.  The Camry Hybrid is offered in LE and XLE grades.
 
Exterior Design
 
The 2012 Camry employs an elegantly simple but modern form, emphasizing a wider, lower stance than previous models. The design conveys an “architectural statement” through crisp, precise character lines, while a more strongly curved door cross-section and more defined rocker panel molding (chrome accented on LE and XLE) give the Camry a more expressive appearance.
 
Headlights show a more dynamic shape, with a pronounced curvature of the main-beam unit merging into the bumper cover. Fog lights are standard on the XLE and SE grades. The rear lamp clusters wrap tightly into the body sides, with their top sections extending into the trunk panel.
 
The Camry LE and XLE feature additional exterior chrome trim, and the SE grade debuts its own lower-body design and exclusive fine-mesh upper grille section. The SE also features three-part lower grille section housing fog lamps, along with black sport trim headlamp bezels. The more prominent rocker panel mouldings on the SE cleanly link to integrated front and rear underbody spoilers, emphasizing width, and the trunk lid carries an integrated spoiler.
 
Accentuating the new body design are four new colors. Two of the colors (Attitude Black Metallic and True Blue Metallic) are all-new to Toyota in Canada. Attitude Black Metallic blends in a bright blue pigment for an intriguing take on traditional jet black; True Blue Metallic incorporates a silver metallic pigment to lend this hue a glassy, water-like finish.
 
Interior Design
 
While featuring nearly the same external dimensions as the previous generation, the 2012 Camry offers a more inviting and spacious interior.  A new dashboard design, modified seat locations, redesigned seats and “lean” door, pillar and headliner trim all combine to add both real space and greater perceptual spaciousness while also enhancing outward visibility.
 
The accelerator pedal and front seats were moved forward, and the rear-seat hip point was positioned rearward, increasing the couple distance by 0.6-inch; together with reshaped front seatbacks help increase rear-knee room by 1.8-inch. The redesigned center console and front edge of the rear-seat cushion increase rear middle seat legroom by two inches.
 
Not as obvious are the many areas where Camry designers reshaped interior trim to increase the feeling of spaciousness, including the A- and B-pillars, headliner over the rear seat and door trim.  In most vehicles, space is left between the structure and the trim to yield a “clean” surface.  Using a lean-car design approach, the trim more closely follows the structure beneath it. The result is added space that contributes much more to a feeling of comfort than the gains in mere millimeters might suggest.
 
Three-dimensional construction and contrasting-material textures give the new instrument panel a feeling of depth, while the shapes themselves contribute to a more spacious cabin and improved forward sightlines. The prominently curved center cluster appears to float over the instrument panel, reducing its visual mass. Soft textures used on the upper instrument panel, upper door trim, door armrests and center console armrest contribute to greater comfort in the Camry. Stitching on the instrument panel soft padding and matching stitching-look trim elsewhere helps to create a sense of luxury. Aluminum-color and chrome trim are used judiciously.
 
The Camry LE and XLE grades feature either ivory or gray seating color; the Camry SE features unique upholstery in black-on-black. Newly designed front-seat frames, higher seatbacks and longer seat cushions enhance comfort. The height adjustment on the driver’s seat offers nearly a half inch greater range than before (total travel is 2.4 inches). The SE’s sporty front seats provide thicker side bolsters, and the exclusive three-spoke leather-wrapped steering wheel offers paddle-shift control for the six-speed automatic transmission.
 
For 2012, the Camry offers four seat-covering materials from fabric to leather, and more. Heated seats are standard on the XLE four-cylinder and XLE V6 models and are available for SE and XLE Hybrid with variable temperature control.
 
The new Camry gas provides the added functionality demanded by consumers today, yet keeps its controls straightforward and intuitive to use. Control knobs impart a high-precision feel when used. Special attention was paid to function and comfort with the center console design. Soft kneepads on both sides add comfort for the driver and passenger; the front section offers a 12V accessory connector and an easy-to-access USB/input jack port for connecting iPods and other media devices. Two steering wheel designs, with integrated audio and Bluetooth® controls, are featured: a four-spoke for LE; a leather-wrapped four-spoke for XLE; and a sporty three-spoke, leather-wrapped wheel for the SE.
 
All grades now feature a standard 60/40 split folding rear seatback to expand cargo capacity. The seats can be lowered by a remote release from the trunk area. Rear-seat side airbags are standard across the line, and an armrest with cup holders adds comfort and convenience. 
 
Advanced Connectivity
 
Seamlessly integrated into the Camry gas models are state-of-the-art electronics and enhanced connectivity features. A Bluetooth wireless connection for compatible hands-free phone calls is standard, now improved by an available automatic phone book transfer function. Also standard is a USB port that allows playing of music and video from portable audio devices, using the vehicle sound system and available in-dash display screen, including full iPod integration.
 
Camry also offers the new JBL GreenEdge™ audio system that combines an eight-channel amplifier and door-mounted “acoustic lens” speakers, to provide a high-quality sound. The GreenEdge amplifier achieves a 66-percent reduction in overall mass and a 50-percent enhancement in sound efficiency. The GreenEdge speakers produce a higher output of sound with the same power or less consumption of conventional models.
 
The standard audio system on LE, XLE and SE has a 6.1-inch screen and six speakers. The screen also displays the energy monitor and fuel consumption data, and functions as the monitor for the available integrated back-up camera (SE and XLE only) and the Display Audio System.  The screen also offers a new value-driven navigation system on all models except the Camry LE base package. 
 
A New Benchmark for Mid-size Sedan Quietness
 
Long lauded as a benchmark for ride smoothness and quietness in the intermediate segment, the new Camry resets the standard by taking both attributes to an even higher level of refinement. To reduce noise throughout the entire cabin, focus was placed on suppressing noises that stand out.
 
As powertrains have become more refined and quieter, wind noise and road noise have tended to become more noticeable to drivers and passengers. A low noise reading (in decibels) does not always equate to a subjectively quiet interior. Vehicle occupants’ perception of quietness also depends on the type and frequency of the sound.
 
It was determined where such noticeable sounds enter the cabin, and additional insulation was placed in those areas. New sound absorbing materials silence any noise that manages to penetrate the interior. In particular, engineers focused on suppressing noises that are near the frequencies of human speech to provide an environment that is more comfortable for conversation.
 
Measures that focus on reducing wind noise include stronger door and rocker area seals; optimized placement of sound insulating materials; foam applied in the roof, pillars and door openings; acoustic glass used for the V6 and Hybrid model’s windshield; and special bracing of cowl intake louvers.
 
The dashboard structure and assembly, one of the most complex areas in modern cars, was thoroughly optimized to prevent noise intrusion. It can also be a source of noise intrusion. The structure employs a new cross member and center brace, along with sandwiched sheet steel to suppress resonance and reduce vibration. With the sandwiched steel, asphalt foam is used to absorb vibration energy while increasing sound blocking effectiveness.
 
A dash outer silencer uses an air layer between the dash panel and sound absorbing felt. An inner silencing layer uses soft and hard felts to block a wide range of low-to-high frequencies. Damping-coating thickness and application areas have been optimized for reduced floor-panel vibration and noise penetration through the floor. Silencer panels installed in the rear-wheel housings, and new sound-absorbing materials added to the trunk’s interior side trim further reduce road noise from the tires and wheel housings.
 
Exceptional Handling and Ride
 
A more rigid body structure, revised front suspension, redesigned rear  suspension and aerodynamics all help to imbue the new Camry with greater straight-line stability and crisper steering response, while also enhancing overall ride comfort. Handling stability, more than just conveying a sense of driving enjoyment, also greatly influences the driver’s feeling of security.
 
The 2012 Camry body structure uses a greater amount of high tensile steel than before and even stronger high tensile strength sheet steel, resulting in a stronger but lighter body than the previous model. A flared design on the doors and fenders enables use of slimmer but stronger construction. High tensile aluminum bumper supports are lighter yet stronger than before. Newly developed plastic for the bumper covers and cowl louvers reduces weight as well.
 
The stiffened cowl section increases suspension-area rigidity, suppressing twist. The front-suspension towers are directly connected through the cowl to increase rigidity, and the attachment method and reinforcement braces have been strengthened. The all-new rear underbody and rear subframe increase lateral force control and torsional rigidity.
 
The McPherson-strut front suspension now uses inversely wound coil springs that enhance straight-line stability. Shock-absorber damping and stabilizer-bar thickness have been optimized as well. The rear suspension retains the proven dual-link strut configuration of the previous model but has been redesigned with new geometry (increased toe-in during cornering and braking) and retuned components to enhance cornering stability. Coil springs, bushings, stabilizer-bar and shock-absorber damping have all been revised.
 
Rear-combination lamps and side-view mirrors on the 2012 Camry incorporate aero stabilizing fins, inspired by Formula One racing technology, that create air vortexes on the body sides to stabilize the body and contribute to handling stability. Underbody aerodynamic elements regulate airflow under the vehicle, also contributing to ride smoothness.
 
The Camry SE model features specific suspension components and tuning, including exclusive steering knuckles and lighter, stiffer lower front control arms. The front and rear springs are exclusive to this model, and the shock absorbers feature internal rebound springs for greater cornering roll resistance.
 
All new Camry models will be the first to feature Toyota’s latest electric power steering (EPS) control system, which will offer more flexibility to steering-feel tuning. The system regulates power-assist response based on vehicle speed, and for the first time steering-input rate. The vehicle-speed sensing feature will provide light effort during low speeds, changing to moderate effort during higher speeds. The SE grade will feature a power-assist ratio that provides a more sporty feeling than the LE and XLE.
 
Also, electricity is only consumed when assist power is necessary, helping to improve fuel economy. Electric power steering is also more environment-friendly, as it does not require hydraulic fluid.
 
All Camry grades feature newly developed all-season tires designed for an optimal balance of fuel economy, handling, quietness, ride comfort and braking performance. The LE grade features standard 16-inch wheels and all SE models offer the first 18-inch alloy wheels on a Camry. The latter feature is a unique twist-spoke design with 225/45R18 all-season tires. Camry SE models will also include tires that have more grip.  The Camry XLE comes standard with 17-inch alloy wheels featuring an elegant 10-spoke design.
 
Pricing and Availability
 
The new 2012 Camry arrived at Toyota Dealers across Canada in October, with the suggested retail prices starting at $23,700, which is $1,610 less than the equivalent 2011 models while offering $889 in additional standard equipment. The Camry SE starts at a suggested $26,950 for the four-cylinder model, and $29,900 for the V6, that is $805 less for the SE four-cylinder and $4,355 less for the V6. The Camry XLE starts at a suggested MSRP of $29,900 for the four-cylinder model, and $33,700 for the V6, which is $2,335 less for the four-cylinder and $2,710 less for the V6.
 
The new 2012 Camry Hybrid arrives at Toyota Dealers across Canada in November, and also carries suggested retail prices below equivalent 2011 models. The 2012 Camry Hybrid LE starts at a suggested $26,990, while the 2012 Camry Hybrid XLE starts at a suggested $28,990, which is $2,320 less than the 2011 equivalent, while offering $745 in additional standard equipment.
 
 
About Toyota Canada Inc.
 
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial Equipment. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every new 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. The Toyota Corolla, Matrix and RAV4 are built for the North American market at Toyota Motor Manufacturing Canada Inc. (TMMC) in Cambridge, Ontario, a recent recipient of the Gold Plant Quality Award in the 2010 J.D. Power and Associates Initial Quality Study (IQS).
 
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