Toyota Rolls Out New Model for "JPN Taxi"

• People-friendly universal design, including low, flat floor and wide-opening rear sliding door
   
• Designed to harmonize with urban life but instantly recognizable as a taxi at a glance, with a deep indigo body
   
• Equipped with reinforced safety equipment, including Toyota Safety Sense C and six SRS airbags
   

TORONTO, ONTARIO, October 23, 2017 – Toyota Motor Corporation (Toyota) launched a new taxi vehicle, the "JPN Taxi." The new model became available today at Toyota and Toyopet dealers in Japan.

The JPN Taxi embodies the spirit of Japanese hospitality. It was developed to provide usability and comfort to a wide range of people, including children, seniors, wheelchair users, and visitors to Japan from abroad. Toyota aims to change Japan's landscape, develop barrier-free cities, and transform Japan into a tourist-oriented country by promoting the widespread use of its JPN Taxis.

The new model showcases a people-friendly, universal design that provides usability and comfort to a wide range of people through continual innovations and improvements, from grab handles to the overall vehicle structure. Design features include a low, flat floor, making it easy for customers to ingress and egress from the taxi, a wide-opening, power rear sliding door (left side only) and space to accommodate wheelchair users.

In addition, the taxi is designed to beautifully complement the cityscape while at the same time being easily recognizable as a taxi. This is achieved in part due to the car's styling, which aims to transcend trends and serve as a timeless classic model, as well as the body's deep indigo (koiai) tone, a traditional color that has long been a symbol of Japan.

Furthermore, this model offers the driver an optimal range of vision, in part through innovations to the position and shape of the pillars and the use of fender mirrors. As a design priority for this taxi model, functionality was improved by positioning the dashboard instruments and other devices in the taxi to allow easy access, including the placement of the GPS system and taxi meter in a spot that is easy for customers to see.

Environmental performance and power performance were both taken to new levels. By employing a newly developed liquefied petroleum gas (LPG) hybrid system, the new model offers 19.4 km/L4 fuel economy and sharply reduced CO2 emissions. Enhancements were made to safety equipment, including adding the Toyota Safety Sense C package and six SRS airbags as standard features.

Toyota began its venture into the taxi industry in Japan in 1936 with the introduction of the Toyota Model AA. In 1953, Toyota released the Toyopet Super RH model and other vehicles, which have become fixtures helping transport many people over the years. Toyota taxis have and will continue to travel greater distances than the average vehicle and be used in the toughest road conditions. This could be considered the starting point for automobiles that pursue a vision of ideal automotive development.

Toyota looks forward to exhibiting its JPN Taxi at the 45th Tokyo Motor Show 2017, and also plans to use the taxi to greet visitors from around the world in 2020, when Tokyo hosts the Olympic and Paralympic Games.

The 45th Tokyo Motor Show 2017 is to be held at Tokyo Big Sight in Tokyo's waterfront area from October 25 through November 5, with press days on October 25 and 26, a special-invitation day on October 26, a preview day on October 27 and general-public days from October 28 to November 5.

To access the exclusive site for Tokyo Motor Show 2017, please visit http://newsroom.toyota.co.jp/en/tms2017/

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 5 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than seven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid. For more information on Toyota and Toyota products, please visit: www.toyota.ca.